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Account Manager | Partner Outreach

Accounting & Finance

Lead, develop, and execute national experiential marketing strategy/launch events for Aston Martin including targeted brand positioning partnerships, special events, and sponsorship activation.

Ensure all marketing initiatives are delivered on time.

Evaluate and negotiate sponsorships and cooperative marketing partnerships for the Aston Martin brand.

Provide Aston Martin client with industry insight and program evaluation. 

Participate in new business pitches and RFP response development for new and existing clients.

Help with artist and Forum Club VIP guest lists at the Forum music venue, on an event basis.

VIP Guest List Concierge/ Forum Club Will Call Assistant

Bring the all new, BMW i3 to potential consumers in unexpected yet strategic situations and locations, while focusing on product education and exposure.

In charge of event activations, scouting, registration management, and maintaining fleet vehicles. 
 
Chicago, San Francisco, Los Angeles, Miami, Atlanta

Event Coordinator | Brand Ambassador

Managed the day-to-day logistics for the BMW Un4gettable Competitive Test Drive Tour, which included one or two day activations, at 40 BMW Centers, throughout the North East. 

Coordinated logistics for inbound and outbound vehicle movement including placement, maintenance and transportation; and represented BMW at high profile consumer events. 

Trained, supervised, managed, and maintained inventory; and executed on site activities, which included: upkeep of fleet vehicles, registration, answering product related questions, product demonstrations, and set-up and break-down of each event. 

Prepared and submitted program results, images and customer feedback to BMW of North America.

Management of the day-to-day logistics for the BMW i3 Tour, which included one day activations, at 40 BMW Centers, up the East Coast. 

Served as a marketing ambassador, that effectively communicated the BMW i3 brand initiative and product offerings to consumers.

Executed onsite activities with precision, which included: upkeep of fleet vehicles, registration, answering product related questions, product demonstrations, and set-up and break-down of each event.

Ensured that event attendees had a positive, engaging experience while on site.

Maintained customer service standards by complying with all Burton procedures in meeting sales goals and protecting company assets; and supported management and staff in the implementation of promotions, visuals, store maintenance and all other sales functions.

Sales Associate

Created and implemented design and content changes to the DMB website.

Developed and maintained spreadsheets to analyze ticket sales, fan club membership packages, and pre-order CD sales.

Managed box office packages, will call ticketing processes, and the marketing booth for the DMB summer tour; and handled social media statistics through various outlets, such as YouTube, Facebook, and MySpace.

Dave Matthews Band Management Intern

Assisted and provided administrative support for the Augusta National Golf Club members in the direction and development of Berckmans Place policies and procedures.

Maintained Berckmans Place business relations through hosting partner companies and assisted with the coordination of informational meetings, open houses, and pre-tournament orientations. 

Coordinated, communicated, and organized transportation logistics of corporate shuttles and preferred parking.

Guest Services Coordinator for the Masters Golf Tournament

Assisted in planning and organizing Winter X Games Development projects by managing and maintaining the ESPN hospitality suite. 

Coordinated and oversaw all organization, management, and execution of catering, guest lists, and suite maintencance.

Winter X Games Suite Manager/Coordinator

Facilitated and handled inventory tracking for various sponsorship partners, and assisted vendors with the arrangement and display of their products.

Contracted and scheduled DJs for Radio X stage.

Edited content on the X Games YouTube channel and Facebook page; and created and distributed suite coordinator packages, which included guidelines, expectations, and set up instructions.

Event Development/Event Activation

Served as a liaison to the Olympic Committee, coordinating background checks and site access for all workers.

Created and monitored detailed spreadsheets for tracking employee statuses and scheduling work assignments; and implemented project plans and organizational structures throughout the course of the events.

Event Services Representative

Processed ticket sales at the call center for major athletic events.

Designed, produced, and distributed promotional flyers to increase awareness of sports on campus; and created and organized half time promotions to involve and entertain spectators, for Various South Carolina sporting events.

Marketing Intern

Find out detailed information about Alexis Fitch, Account Manager | Partner Outreach in Santa Monica/Encinitas, CA

Alexis Fitch: Account Manager | Partner Outreach in Santa Monica/Encinitas, CA

Alexis Fitch