Alicia Brossart: Sales & Marketing in Evergreen, CO

Alicia Brossart

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Sales & Marketing
Evergreen | United States
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Industries
Bike
Fashion
Lifestyle
Outdoor
Snow
Work experience
Image Independent Contractor

Independent Contractor

Sales & Marketing | 09/2014 - Current

Clients include: Lilypond, Crane & Lion, Lone Tree Ranch Marketing: Project managed annual and seasonal creative assets supporting the launch of new products and driving sales for the client, consisting of photo shoots, content creation and art direction. Developed client marketing plan and implement marketing campaigns in alignment with new product launches and sales strategies. Sales: Sales Representative of Crane & Lion and Lonetree Ranch. Manage existing and develop new dealers across multiple distribution channels within defined territory. Responsible for driving successful sell-in, sell-thru and service programs for all brands represented. Collaborated with internal partners of the brand's Marketing, Operations, and Product department to secure the required assets, sales programs and product assortments to support the overall and respective sales plans.
Image Native Eyewear

Native Eyewear

Retail Marketing Manager | 09/2012 - 09/2014

Developed marketing communication strategies targeting consumers at retail. Created promotional programs and strategies that drive sales, traffic and conversion that differentiate from the competition. Maintain branded visual merchandising and promotional material needs to support brand stories – coordinate with creative teams and vendors, manage budgets, inventories. Lead seasonal sales material development, including photo shoots, catalog creation and image asset management for marketing, product and sales team. Conceptualized and Executed brand stories at tradeshows, retail stores and consumer events.
Image Native Eyewear

Native Eyewear

Marketing Coordinator | 02/2010 - 09/2012

Assisted in the execution of brand product and event strategy consistent with all aspects of the business, including new product development, financial management, marketing planning and tactical execution of plans.
Image Native Eyewear

Native Eyewear

Regional Sales Coordinator | 02/2009 - 02/2010

Responsible for assisting retailers and outside sales representatives with customer service and product orders.
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