Alicia Castronovo: in Long Beach, CA

• Coordinated with production partners in receiving Pre-Production assets to help create On-Set Briefs for photographers. • Worked in Frame.io, DFS, and Box to collect photo assets, talent contracts, contact list, video, and audio files to help produce final trailers and product art for the platform. • Organized working and final assets for the Content and Marketing team via Slack, Google Docs, Frame.io, and Box. • Managed static and motion graphics from studio portals and CMSUI for our 2023 Super Bowl campaign along with Tubi's 2022 New Fronts and Upfronts campaigns. • Helped accumulate and cut clips for all marketing and Originals Content initiatives. • Organized Creative Briefs including cast, photography, and video elements available for trailers for kick off to creatives in a timely manner. • Prepared Creative for review in decks and review docs. • Alerted team of upcoming deadlines and changes in production and final asset delivery. • Worked with the Acquired Content team in delivery of Layered Key Art and working trailer files from partners for revisions, based on feedback from our S&P and legal teams under the direction of the Creative Director. • Reviewed files in Photoshop to insure our creatives have workable materials. • Reached out for production date changes, principal photography, and final launch dates from production, campaign leads, and VP's. • Helped in developing our new Creative Center by organizing and streamlining the delivery process. • Worked in gathering clips and final creative for PR initiatives.

• As Media Asset Coordinator for the Tubi Originals team, my main priorities were to help gather assets for new content from Pre-Production to launch. • Produced Trailer and Product Art creative from start to finish to help build engaging and appealing campaigns for the Originals team. • Communicated with production partners for pre and post production assets (AV and static) materials to help complete product art and trailers for the platform. • Routed feedback to Executives, Creative Directors, Legal teams, and back to designers for revisions or finishing with final approvals from all teams. • Confirm all product art, trailers, and promotional materials pass our legal and S&P process. • Helped implement and develop new creative, photography, and legal processes throughout our marketing team. • Delivered final assets to all Marketing and Content departments. • Worked with Content and Sales teams on monthly promotions by providing clips and key art from CMSUI and Studio Portals along with requesting legal lines, and routing promos to studios for final approval. • Deliver cue sheets for all Tubi Originals Trailers. • Insure all stock and stock footage is licensed prior to final delivery and launch. • Maintain good relationships and communications throughout our Marketing team, creative agencies, production companies, studios, and external partners.

• Composed and collected assets for all email marketing communications from concept to completion with a strong focus on innovation and optimization to achieve revenue and engagement goals • Coordinated and finalized drafts and proofs with editorial and digital marketing teams • Assisted Direct Marketing Manager with the execution of both print and digital marketing communications • Collaborated with Digital Operations Manager on development of automated emails • Touched base with editorial, retail, and corporate partners for copy and advertising materials • Leveraged analytics to help guide content strategy and optimize content positioning • Generated requests for graphic assets including; web, digital, and print • Reviewed proofs for direct mail and created tests for email campaigns • Maintenance of annual Marketing Plans including modifications to campaigns per venue • Tracked status updates of current and upcoming projects and confirmed communication to all project managers • Utilized Salesforce Marketing Cloud, Smartsheet, Clark asset manager, and SharePoint applications

• Infiltrated tasks to help organize deadlines and graphic requests for creative talent • Revised data and copy to verify all approved assets align with updates and original requests • Organized digital inventory utilizing SharePoint • Collected and uploaded finalized deliverables to Clark to maintain records of approved assets • Match any changes across departments to advise creative leads of upcoming and revised campaigns • Communicate with internal and external teams to maintain an account of all campaigns for the 100th Anniversary of the Los Angeles Philharmonic, the 2019-2020 season at the Hollywood Bowl, and Walt Disney Concert Hall

• Assisted Producers in collaboration with the Creative team in generating presentation decks and documents • Reviewed and prepared (psd., mov, and mp4) files for delivery utilizing AE, Photoshop, addroid, and Ci • Worked with Producers and Social Media Managers to coordinate and assist with any campaign needs • Organized project milestones and deliverables based off provided media plans • Worked with Producers and Creative Leads on design related projects in developing eye catching concepts that reach target audiences and demographic • Played as part of a team of liaisons between client and graphic talent in order to produce compelling and successful campaigns • Evaluated brainstorms and concepts for presentations and Style Guide assets for proper placement • Organized tasks through Freedcamp.com, Google Docs, Excel, and packaged media files through Ci media cloud and Dropbox • Accounted for all items provided in media plans provided by clients and partnering entities to provide detailed and quality deliverables in a timely manner

• Formulated creative ways of marketing to target audiences • Consulted and informed consumers of commodities • Accelerated sales through cold calling, email blast, and research • Tailored invoices and quotes through QuickBooks • Restructured contacts and upgraded materials utilizing Excel • Assisted in production and reviewed files in PhotoShop and Adobe Illustrator • Proficient with Microsoft CRM, Corebridge, and Microsoft Office • Coordinated appointments and established new cliental • Orchestrated purchase orders and composed professional cover letters for company corporate partners • Utilized social media to increase SEO and company visibility • Delegated projects for Production Manager to meet closing dates • Evaluated inventory, multitask, and oversaw administrative position

• Customized social media to increase the presence of the foundation • Evaluated press releases for various media channels • Forecasted contact lists to reach philanthropic goals • Centralized foundation network through research • Proficient in Microsoft Word, Power Point, and Excel • Facilitated and organized events

• Surveyed SourceLink and ScanWriter software to streamline new product line • Converted social media accounts to further potential client familiarity • Advised clients and gave over the phone tutorials for consumer efficacy • Campaigned PR materials • Enforced sales tutorials in order to increase revenue and gain knowledge of consumer products • Upgraded apps on sales site and critiqued software descriptions

• Negotiated PR materials to reach various media channels • Charted media clips for press materials • Tracked current trends for company relevance • Organized office and assisted with social media features • Utilized Photoshop, Excel, and Word to produce marketing and public relations materials

• Administered and amplified contacts for PR and event constituents • Summoned event listings and news media • Directed press releases to all media channels • Monitored news media for the 2011 Jose Cuervo Pro Beach Volleyball Series (Manhattan Beach) • Accumulated media grabs for press materials • Cultivated rap sheets for company relevance • Aligned volunteers and event listings for the first Annual Taste of Brews (Dana Point) 2011 benefiting the Ocean Institute of California