Alicia Greenberg: Senior Visual Designer in Del Mar, CA

Developed effective, integrated print and digital solutions that met vital marketing and business objectives during a pivotal time for this fast-growing, green energy company. As an integral member to the creative team, I successfully translated diverse project scopes by balancing creativity with newly established brand guidelines. Collaborated with directors, managers, copywriters, and outside vendors to deliver unique and thoughtful marketing materials that maximized brand awareness and client engagement. Recently participated in a $2M rebrand of the corporate identity, including all print and digital design assets.

Worked independently and collaborated with cross-functional corporate team members to create award-winning, custom branding solutions for LPL financial advisors. Cultivated strategic partnerships with our clients to navigate their diverse business objectives. Used expert design aesthetics and digital capabilities to execute innovative logos, brochures, digital media and website design. Identified ways to enhance design and production processes in order to streamline client deliverables and work more efficiently as a business unit.

Created dynamic, product-specific print and digital marketing materials for this direct sales jewelry company. Creative lead for the transition of the company’s print magazine to an online publication that resulted in dramatic cost savings and enabled a broader audience reach. Managed and styled photo shoots to support brand consistency. Attended company product launches to develop valuable relationships with Cookie Lee sales representatives and oversaw the success of each event.

Executed influential print collateral from concept to completion for this boutique marketing firm with a niche clientele in the education marketplace. Optimized the process of magazine production and design through detailed organization of deadlines, collaborating with writers and managing print production. Broad understanding of brand awareness and design principles furthered company engagement and sales for high-profile clients such as Adobe, AOL, Blackwell's Publishing, Scholastic, and Wall Street Journal.

Mastered the fundamentals of graphic design in this fast-paced Manhattan advertising agency. Worked on large-scale advertising campaigns for prestigious names in the fashion and hospitality industries, including BCBG, Burberry, Le Méridien Hotels and Resorts, Lord & Taylor and New Yorker Hotel.