Alicia Koenig: in Costa Mesa, CA

- Led merchandising for $50 mil yearly Accessories, Watches and Men’s Jewelry business with growth goals on gross profit and category productivity, delivering +20% to prior year in first year - Empowered and developed passionate merchants on my team to own and drive their businesses - Drove product assortment vision and execution within the tech space by leveraging vendor relationships, product trends, Groupon marketplace and competition while balancing algorithm driven site merchandising and product impression activity - Built reporting structure for team to analyze business results on 5,000+ SKUs via SQL and Tableau to drive decision making in season and strategically plan for future demand - Initiated and executed tech projects with cross functional teams to improve the site experience, leading refresh to the entire category customer facing taxonomy to create a more intuitive shopping experience - Managed 150+ vendor relationships to source product, build out meaningful assortments and partner on marketing support to deliver strong bottom line results

- Partnered with cross-functional merchant, planning, production and design teams to assort and deliver each season’s line to achieve yearly sales plan of $57 million and margin goals - Developed and presented key strategies and big ideas quarterly to the leadership team to support sales goals with focus on trends, opportunities, customer and omnichannel markets - Responsible for managing and developing the skills and contributions of the women’s footwear, gifting and bags/belts team (assistant buyers, teammates and interns) - Reacted weekly to business trends and utilized analysis (category and SKU level) for in-season chase opportunities and future season planning - Initiated and drove 3rd party strategy for American Eagle to capture white space business and bring to life the brand’s lifestyle, grew business by +128% with 75+ outside vendor partners

- Partnered with cross-functional merchant, planning, production and design teams to assort and deliver each season’s line to achieve yearly sales plan of $57 million and margin goals - Developed and presented key strategies and big ideas quarterly to the leadership team to support sales goals with focus on trends, opportunities, customer and omnichannel markets - Responsible for managing and developing the skills and contributions of the women’s footwear, gifting and bags/belts team (assistant buyers, teammates and interns) - Reacted weekly to business trends and utilized analysis (category and SKU level) for in-season chase opportunities and future season planning - Initiated and drove 3rd party strategy for American Eagle to capture white space business and bring to life the brand’s lifestyle, grew business by +128% with 75+ outside vendor partners

- Managed a $35.2 million women’s web accessories business, responsible for footwear, soft accessories, bags, belts, jewelry, gifts and fragrance - Collaborated with the brick and mortar buying team across all departments to organize and execute store buys and owned the web only product lifecycle from roadmap request stage through DC delivery/product go-live - Maintained all necessary website updates through the business control center and coordinated with planning/web Production partners on a weekly basis to affect web pricing, marketing, promotions and merchandising for all of women’s footwear and accessories - Monitored image assets, tracked order shipments and managed business control center needs to allow assortment to go live on website in a timely manner to protect sales plan and drive business

- Managed a $35.2 million women’s web accessories business, responsible for footwear, soft accessories, bags, belts, jewelry, gifts and fragrance - Collaborated with the brick and mortar buying team across all departments to organize and execute store buys and owned the web only product lifecycle from roadmap request stage through DC delivery/product go-live - Maintained all necessary website updates through the business control center and coordinated with planning/web Production partners on a weekly basis to affect web pricing, marketing, promotions and merchandising for all of women’s footwear and accessories - Monitored image assets, tracked order shipments and managed business control center needs to allow assortment to go live on website in a timely manner to protect sales plan and drive business

- Supported and contributed to trend right assortment mixes at the right value to achieve a yearly sales plan of $68 million and planned gross margin for the women’s footwear business - Established strong business relationships, maintaining credibility and responsiveness in weekly market appointments, in addition to obtaining pertinent information from vendors on trends, market activity, and competition - Managed Senior and Associate Buyer’s administrative needs consisting of monitoring shipping, purchase order life cycle, assortment plans, and style analysis reporting - Negotiated deals in market with vendors as well as late shipping discounts - Responsible for all projects within the company’s advertising department involving men’s, women’s, and children’s shoes

- Developed allocation strategies for all men’s footwear styles by channel and location for 500+ store chain - Analyzed and reacted to store trends and overall store performance to effectively flow merchandise - Collaborated with merchandising team to maintain optimal product assortments - Prepared weekly sales data and uncovered performance insights for buyers