Fashion

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Streetwear

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Created graphics and logo placement for textiles. Recolored existing prints and created  final production artwork and tech packs.

Freelance Graphic Textile Design 

Developed custom prints from artist’s photo archive to be used for  ne art, home and apparel accessories. Created production spec sheets. Oversaw production of samples and color matching.

Freelance Print and Textile Design 

Developed original hand drawn and digital prints for women’s swimwear. Updated existing carryover styles. Maintained daily correspondence with head designers and sample makers for design development, fabric sourcing and printing. Rendered and colored  at CAD drawings, built linesheets and tech packs. Assisted in  fit corrections, styling lookbooks, and catalogue layout.

Freelance Designer, Textile Design 

Responsible for retail and e-commerce sales in addition to visual merchandising.
Managed visual and copy content for instore and online merchandising i.e. lookbooks, linesheets and instore and online marketing promotions. Coordinated and provided art direction for product and editorial photography. Redesigned e-commerce site for better user interface, more current appealing web graphics, and work  flow efficiency.

Worked closely with design team to provide insight on customer needs in response to selling reports and market analysis. Provided daily customer service and maintained press out reach to publications, stylists, and costume designers. Merchandised and managed trade show booth during market week.

Retail, E-commerce Sales and Visual Merchandising Manager

Developed custom textile print and technical specs for women’s luxury footwear collection. Hand rendered footwear concept and technical drawings.

Freelance Footwear, Textile Design 

Assisted design director in the development of SAM EDELMAN line. Analyzed trends, conducted market and competitive research in addition to material research and development of collections.
Sketched technical designs, composed technical specs for overseas development and production i.e. technical renderings of uppers, hardware, ornamentation, specific construction details, and outsole designs. Traveled and maintained daily correspondence with overseas development and production teams.
Participated in  fit corrections and weekly sales meetings.

Footwear Design Assistant 

Find out detailed information about Alicia Reina,  in Los Angeles , CA

Alicia Reina: in Los Angeles , CA

Alicia Reina

Fashion Institute of Technology

Polimoda

Rhode Island School of Design