Lifestyle

Director of Sales and Marketing

Marketing & Sales

• Manage digital marketing campaigns for Facebook, Instagram and Google AdWords to meet KPIs
• Plan, create and execute new email marketing program for business
• Own Osmo social media channels to increase engagement and D2C transactions
• Manage event activations to drive B2C business
• Led hiring and onboarding of 10 sales representatives to drive sales for B2B business
• Manage partnerships with top tier retailers such as Mike's Bikes, Sports Basement, TheClymb.com

• Project manage transition of Slice Marketing Science business to Rakuten Marketing, post-acquisition
• Train sales, executives and product teams on Slice pitch and data onboarding process
• Run financial analysis and business impact study of Slice for contract negotiations

Product Advisor

• Built advertising and analytics business from ground up using Slice's proprietary data, generating $500k in net revenue during first year
• Established deep relationships with top mobile game companies, including Machine Zone
• Led product planning and marketing of Slice Marketing Science's first product, Amplify which launched at GDC in March 2017

Director of Marketing Science

• Managed a book of nearly $1 million in quarterly revenue with notable brands such as Levi's, Air New Zealand, Docusign, Zappos, and DirectTV
• Awards: Century Club Winner: Achieved highest performance to quota in Q3 2015

Account Executive, Mid-Market
• Onboarded 40 new advertisers in apparel, consumer electronics and technology industries
• Generated $178K in quarterly net-new revenue in Q3 2014
• Led survey of sales and ad operations to prioritize product and feature requests for engineering teams

Strategic Account Manager

• Hand selected by management to join Incubation team to develop partnerships with local SMBs and National brands for testing of commerce products
• Successfully onboarded 20 new clients in Q3 and Q4 with Google products
• Generated interest, pitched and facilitated onboarding of highest performing promo in fiscal week for BJ's Wholesale, producing over 14k user saves
• Reported product feedback to product team and engineering with recommended strategy
• Presented case studies and led role play exercises of Offers sales reps for Offers 2.0 launch
Travel Pilot, Google Offers
• One of three reps from MTV team selected to participate in Travel pilot, responsible for entire sales cycle for complex resort and hotel partnerships 133% rolling average to quota for Travel pilot
• In March, achieved 225% quota attainment, nearly 75% higher than any other rep in Travel
• Worked extensively with business analyst and sales management team to highlight the needs of the business, particularly for resource allocation and product development
• Awards: Certificate of Recognition: Elite Club (150%+ to quota) March 2012 First Place Winner in March Madness Sales Contest Certificate of Recognition: Breakfast Club, February 2012
Inside Sales Representative - Google Offers
• 111% rolling average to quota
• Selected for Punch'd Pilot (digital loyalty program); focused efforts on creating product awareness in the Denver and Seattle markets
• Awards: Certificate of Recognition: 100% Club, January 2012 Certificate of Recognition: 100% Club, December 2011 Certificate of Recognition: 100% Club Member, November 2011 Certificate of Recognition: Top of Her Game, November 2011

Sales Incubation Specialist, GeoCommerce

• Responsible for full sales cycle including prospecting, setting appointments, discovery, presentation, contract negotiation, close and post-sale account management
• Operated key market for Facebook, delivering high-quality social offers to Facebook community
• Consistently met and exceeded monthly quotas to earn quarterly bonuses
• #1 producing rep based on deal volume and revenue generated out of team of 15
• As a top performer, selected to train all new sales hires while still exceeding quota

Account Management
• Served as Zozi spokesperson for NBC Early Show TV appearance in San Diego
• Maintained key partnerships with vendors, including hotel properties, tour providers and adventure companies
• Worked cross functionally with client managers and content writers to handle logistics and operations of each deal before, during and after it was live on the site

Account Executive

• Researched and qualified new business prospects for MWW Group (marketing and PR firm) ranging from web start-ups to Fortune 500 companies
• Successfully wrote and delivered Requests for Proposals (RFP) for marketing plans, media relations and corporate initiatives to VP of Marketing both in-person and over the phone
• Liaison between client and media contacts to execute client's business objectives
• Leveraged proven successes with existing clients to add incremental revenue per campaign
Public Relations and Marketing
• Aligned media opportunities that resulted in coverage in Time Magazine, The Boston Globe, The San Jose Mercury News and Forbes.com
• Managed awards program for Fortune 100 company; wrote and submitted award applications
• Spearheaded MWW PR Campaign to gain visibility in local community which required implementation of new media strategies and delegation of tasks to various department heads
• Successfully interviewed, hired, trained and mentored 6 interns over 3 years

Business Development/Account Management

Find out detailed information about Allie Nichols, Director of Sales and Marketing in Mill Valley, CA

Allie Nichols: Director of Sales and Marketing in Mill Valley, CA

Allie Nichols

Colgate University Hamilton