Allie Nichols: Director of Sales and Marketing in Mill Valley, CA

• Manage digital marketing campaigns for Facebook, Instagram and Google AdWords to meet KPIs • Plan, create and execute new email marketing program for business • Own Osmo social media channels to increase engagement and D2C transactions • Manage event activations to drive B2C business • Led hiring and onboarding of 10 sales representatives to drive sales for B2B business • Manage partnerships with top tier retailers such as Mike's Bikes, Sports Basement, TheClymb.com

• Project manage transition of Slice Marketing Science business to Rakuten Marketing, post-acquisition • Train sales, executives and product teams on Slice pitch and data onboarding process • Run financial analysis and business impact study of Slice for contract negotiations

• Built advertising and analytics business from ground up using Slice's proprietary data, generating $500k in net revenue during first year • Established deep relationships with top mobile game companies, including Machine Zone • Led product planning and marketing of Slice Marketing Science's first product, Amplify which launched at GDC in March 2017

• Managed a book of nearly $1 million in quarterly revenue with notable brands such as Levi's, Air New Zealand, Docusign, Zappos, and DirectTV • Awards: Century Club Winner: Achieved highest performance to quota in Q3 2015 Account Executive, Mid-Market • Onboarded 40 new advertisers in apparel, consumer electronics and technology industries • Generated $178K in quarterly net-new revenue in Q3 2014 • Led survey of sales and ad operations to prioritize product and feature requests for engineering teams

• Hand selected by management to join Incubation team to develop partnerships with local SMBs and National brands for testing of commerce products • Successfully onboarded 20 new clients in Q3 and Q4 with Google products • Generated interest, pitched and facilitated onboarding of highest performing promo in fiscal week for BJ's Wholesale, producing over 14k user saves • Reported product feedback to product team and engineering with recommended strategy • Presented case studies and led role play exercises of Offers sales reps for Offers 2.0 launch Travel Pilot, Google Offers • One of three reps from MTV team selected to participate in Travel pilot, responsible for entire sales cycle for complex resort and hotel partnerships 133% rolling average to quota for Travel pilot • In March, achieved 225% quota attainment, nearly 75% higher than any other rep in Travel • Worked extensively with business analyst and sales management team to highlight the needs of the business, particularly for resource allocation and product development • Awards: Certificate of Recognition: Elite Club (150%+ to quota) March 2012 First Place Winner in March Madness Sales Contest Certificate of Recognition: Breakfast Club, February 2012 Inside Sales Representative - Google Offers • 111% rolling average to quota • Selected for Punch'd Pilot (digital loyalty program); focused efforts on creating product awareness in the Denver and Seattle markets • Awards: Certificate of Recognition: 100% Club, January 2012 Certificate of Recognition: 100% Club, December 2011 Certificate of Recognition: 100% Club Member, November 2011 Certificate of Recognition: Top of Her Game, November 2011

• Responsible for full sales cycle including prospecting, setting appointments, discovery, presentation, contract negotiation, close and post-sale account management • Operated key market for Facebook, delivering high-quality social offers to Facebook community • Consistently met and exceeded monthly quotas to earn quarterly bonuses • #1 producing rep based on deal volume and revenue generated out of team of 15 • As a top performer, selected to train all new sales hires while still exceeding quota Account Management • Served as Zozi spokesperson for NBC Early Show TV appearance in San Diego • Maintained key partnerships with vendors, including hotel properties, tour providers and adventure companies • Worked cross functionally with client managers and content writers to handle logistics and operations of each deal before, during and after it was live on the site

• Researched and qualified new business prospects for MWW Group (marketing and PR firm) ranging from web start-ups to Fortune 500 companies • Successfully wrote and delivered Requests for Proposals (RFP) for marketing plans, media relations and corporate initiatives to VP of Marketing both in-person and over the phone • Liaison between client and media contacts to execute client's business objectives • Leveraged proven successes with existing clients to add incremental revenue per campaign Public Relations and Marketing • Aligned media opportunities that resulted in coverage in Time Magazine, The Boston Globe, The San Jose Mercury News and Forbes.com • Managed awards program for Fortune 100 company; wrote and submitted award applications • Spearheaded MWW PR Campaign to gain visibility in local community which required implementation of new media strategies and delegation of tasks to various department heads • Successfully interviewed, hired, trained and mentored 6 interns over 3 years