Fashion

Visual Manager

Top Management

Formulate visual merchandising and marketing strategies in accordance with client's target market, culture, and image to accomplish desired outcomes. Craft detailed visit reports by presenting photos on Winston's proprietary store visit reporting app. Fostering progressive relationships with store leadership and senior management by leveraging exceptional negotiation skills to ensure maximum visibility and achieve mutual goals.
*	Accelerated business growth by 20% across various Los Angeles wholesale locations by identifying business development opportunities based on visual, marketing, and merchandising mandates.
*	Delivering excellent services to various brands, including: Adidas, Arc'teryx, Birkenstock, Bobbi Brown, Clinique, Fjallraven, Hugo Boss, La Mer, Leonisa, Levi Strauss, Mackage, Moose Knuckles, MZ Wallace, Shinola, Swarovski and Tom Ford Watches.
*	Increasing sales and profitability by executing monthly product knowledge seminars, being a champion to new product launches and creating branded in-store experiences.

Instilled brand consistency and standards across the retail and wholesale market through implementation, training and field development to the organization. Acted as a liaison of communication between corporate direction and boutique level execution.
*	Utilized photos of VM in retail, wholesale and travel retail (cruise ships/airports) to provide feedback on presentation, ensure all brand standards and brand consistency are met across all channels.
*	Project Manager for set up of 2023 Project Tradeshow in Las Vegas; ensuring design and placement of furniture and vitrines to create a cohesive shopping experience, and visual merchandising of jewelry.
*	Managed the UNOde50 aesthetic so that appropriate substitutions and adaptations can be made to merchandise presentations and interior displays based on product ownership, business needs, and boutique specific architecture.
*	Facilitated wholesale training sessions and development of field managers who perform merchandise presentations in their markets.

Retail AND Wholesale Visual Merchandising Manager

Led multiple accounts to care for individual brand on-floor image. Provided effective training and guidance to staff on new product procedures, details, launches, promotions, and account information in conjunction with sales teams. Drafted reports on sales and recaps for each account on weekly basis to maintain accurate information. Organized various product knowledge seminars for store teams, improving their skills and performance.
*	Steered brand awareness and retail sales by performing weekly site visits to Macy's, Bloomingdales, Neiman Marcus, and Nordstrom to guarantee adequate product representation on sales floor.
*	Enhanced sales growth for Natori and Skarlett Blue brand by cultivating professional relationships with sales associates.

Visual Manager for Natori & Skarlett Blue

Optimized operational proficiency by leading all facets of visual merchandising and presentation for Max Studio London brand. Prepared and analyzed monthly sales/visual reports to identify business needs and recommend appropriate solutions. Drove strategic engagements with corporate and field business partners to communicate merchandising requirements and visual elements, accomplishing targeted business objectives. Coordinated and executed product knowledge seminars and events championing industry expertise.
*	Boosted sales revenue by 30% in three months by leveraging extensive visual merchandising experience.
*	Exhibited exemplary leadership by effectively managing 30 Macy's accounts spanning over two regions.
*	Developed and implemented sales strategies to drive brand awareness and visibility for new shop openings within wholesale partner in collaboration with regional director.

Brand Visual Manager

Find out detailed information about Allison Eisendrath, Visual Manager in Los Angeles, California

Allison Eisendrath: Visual Manager in Los Angeles, California

Allison Eisendrath

Adelphi University

Fashion Institute of Design and Merchandising