GRAPHIC DESIGNER

Creative & Design

I am a versatile creative with an excellent
sense of design and a keen eye for detail.
I bring contemporary ideas and efficient
workflow to any project and team.
As a designer with expertise in visual
communication; I specialize in branding,
layout and event marketing.

• Responsible for the creation and execution of company-wide brand redesign
• Work with marketing management to evolve overall brand strategy
• Develop insight-driven brand plans and communication objectives
• Create graphic assets for digital and print services (i.e. interactive brochures/flyers, marketing collateral, training material, social, web banners, event displays, swag, and more)
• Manage photography assets for both internal and external communication
• Support end-to-end marketing request communication and standardization
• Collaborate with IT for front-end website optimization and updates

• Developed, coordinated, and scheduled various custom digital and print collateral
• Provided advertising and creative consultation support
• Managed and edited agent headshots, property photos and advertising assets

• Organized proper channeling and completion of marketing forms and data fills

• Assisted training of sales associates related to current marketing programs/events

• Provided marketing technical support and assisted with special projects

• Supported agent and in-office marketing needs

• Collaborated with a small team of designers to execute integrated marketing plans
• Created collateral based on internal and company-wide events
• Developed 'Sales Associate Marketing Initiatives' (SAMIs) for national builder clients
• Developed 200+ page Sales Manual for company-wide training
• Managed social media accounts and campaigns
• Led and captured portrait and event photography
• Monitored and reported social strategies to maximize client satisfaction

FREELANCE
GRAPHIC DESIGNER   BRAND DESIGNER
APRIL 2017 - PRESENT
• Work with various unique clients on brand identity, visual communication, social media
coordination and website creation

Find out detailed information about Allison Kopicki, GRAPHIC DESIGNER 

Allison Kopicki: GRAPHIC DESIGNER

Allison Kopicki

NORTH CENTRAL COLLEGE