Allison Mercado: Marketing Coordinator in Harbor City, CA

Efficiently coordinates year-round marketing campaign for the largest private employer in Los Angeles. Assists in the production of direct mail and digital campaigns by working directly with vendors and clients. Independently manages agency-wide campaign mailing lists, distribution and database maintenance. Responsible for campaign tracking and reporting through Google Analytics and MyEmma. Provides project management support to the Accounts team for the production of client marketing materials. Develops and maintains strategic relationships with vendors and clients to promote project efficiency. Assists the President and CEO with new business development and networking opportunities. Manages vendor accounts payable, client accounts receivable and company expenses under the CFO. Responsible for daily office operations including scheduling, digital systems support and administrative support.

Independently researched and developed customized patient recruitment plans for individual clinical studies. Assisted in the design and implementation of marketing strategies to increase patient acquisition and retention. Efficiently monitored, managed and updated content all social media accounts on a daily basis. Measured and reported on the success of marketing, communications and public relations programs. Facilitated relationships with physicians, businesses and professionals to promote patient referrals.

Composed and mailed letters and other correspondences on behalf of senior attorneys. Filed documents with Los Angeles Superior Court and scheduled necessary courier services. Scheduled appointments with clients and opposing counsel. Responsible for light bookkeeping, data entry, and confidential record keeping. Screened and directed incoming calls, mail, faxes, and received and logged incoming packages.

Wrote internal and external articles about company initiatives, events, products, and human interest stories. Assisted the Director of the Jack in the Box Foundation with preparations for the annual charity Golf Tournament. Conducted interviews and research to gain information about company and industry news and innovations.