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Brand Strategy Manager

Marketing & Sales

Highly motivated, organized individual with a passion for producing engaging, brand-focused, memorable content across
multiple channels. Expertise includes 5+ years of creative direction, content creation, campaign management, and strategic
planning while developing a deep understanding for successful B2B and B2C marketing practices and communications. My
career has been fueled by a passion for the storytelling that is inherently weaved into a brand's DNA, how those stories set
them apart from competitors while bringing a brand closer to consumers who resonate.

Performed thorough market research and competitive analysis to effectively communicate key value propositions while
establishing brand voice and language across multiple channels
Lead creative services team to develop multi-channel marketing campaigns and materials
Developed and oversaw strategic partnership efforts in conjunction with PR and sales team efforts
Created merchandising and product-positioning guidelines to differentiate products on our platform and implement strategies to increase shopping-cart size and customer loyalty

Managed and produced 10+ non-traditional, best-in-class creative campaigns for premium brands
Executed strategic partnerships to expand brand awareness by increasing print distribution points by 1/5 th total volume
Lead creative marketing programs and managed events to promote visits and increase sales at 2 retail locations
Lead the events team in the budgeting, promotion, planning, marketing, and execution of 3+ high-profile events in new markets

Director of West Coast Partnerships

Built social media content calendar (800K+ followers) across multiple channels; increased follower base by 10%
Managed contributors/influencers to produce captivating multimedia digital content and expand audience for website
Strategized and developed editorial content within the website and social channels (2M monthly views)
Developed marketing campaigns and editorial content for brand partners: Burton,  Vans, The North Face, Red Bull

Digital + Social Media Manager

Managed 20+ client accounts per month for national award-winning magazine, generating $1.1M in revenue (2018)
Developed and strategized marketing plans for multiple brands while ensuring success and staying within budget. Notable
clients: Lululemon, YETI Coolers, Montauk Brewing Co, Finlandia, Callaway Golf
Led events team in the promotion, planning, and execution of 10+ high-profile client events within $250K budget
Increased project scope by 100% in comparison to 2016 metrics, resulting in $300K+ in new revenue

Marketing Manager

Executed procurement of 25+ advertising campaigns across multiple media channels (print, digital, social, and events)
Exceeded $250K sales goal by $50K (2016), while strategizing, pitching, and developing effective brand campaigns
Managed 2 editors to ensure client campaign and editorial needs were met

Senior Account Executive

Find out detailed information about Alyssa Eurell, Brand Strategy Manager in Santa Monica, CA

Alyssa Eurell: Brand Strategy Manager in Santa Monica, CA

Alyssa Eurell