Alyssa Eurell: Brand Strategy Manager in Santa Monica, CA

Performed thorough market research and competitive analysis to effectively communicate key value propositions while establishing brand voice and language across multiple channels Lead creative services team to develop multi-channel marketing campaigns and materials Developed and oversaw strategic partnership efforts in conjunction with PR and sales team efforts Created merchandising and product-positioning guidelines to differentiate products on our platform and implement strategies to increase shopping-cart size and customer loyalty

Managed and produced 10+ non-traditional, best-in-class creative campaigns for premium brands Executed strategic partnerships to expand brand awareness by increasing print distribution points by 1/5 th total volume Lead creative marketing programs and managed events to promote visits and increase sales at 2 retail locations Lead the events team in the budgeting, promotion, planning, marketing, and execution of 3+ high-profile events in new markets

Managed 20+ client accounts per month for national award-winning magazine, generating $1.1M in revenue (2018) Developed and strategized marketing plans for multiple brands while ensuring success and staying within budget. Notable clients: Lululemon, YETI Coolers, Montauk Brewing Co, Finlandia, Callaway Golf Led events team in the promotion, planning, and execution of 10+ high-profile client events within $250K budget Increased project scope by 100% in comparison to 2016 metrics, resulting in $300K+ in new revenue

Executed procurement of 25+ advertising campaigns across multiple media channels (print, digital, social, and events) Exceeded $250K sales goal by $50K (2016), while strategizing, pitching, and developing effective brand campaigns Managed 2 editors to ensure client campaign and editorial needs were met