Alyssa Nagler: in Bellevue, WA

• Work with senior management to build and expand in-house partnership “agency” and curate strategic proposals and packages for paid and barter sponsorships to enhance Saks events and generate revenue. • Support International licensed stores to ensure brand standard is upheld and provide guidance when needed. • Work on owned international store openings (Puerto Rico, Canada), creating marketing plans and guaranteeing regulations are adhered to.

• Manage vendor mailer process and develop customized segmentation for 100+ mailers annually to increase ROI. • Maintain and track catalog coop collection for 20+ catalogs annually, reporting and projecting coop numbers to senior leadership. • Report catalog and vendor mailer sales results to leadership, merchants, and vendors, making recommendations for future mailings. • Communicate catalog information to store associates and customer service to make sure that all information is disseminated appropriately. • Manage advertising schedule of major newspaper publications (New York Times, Wall Street Journal, etc.) to guarantee all ads are accurate (correct merchandise, coop, and running on the appropriate date to align with merchandise deliveries and events). • Work with visual and merchant teams to develop creative briefs to produce and distribute in-store signage speaking to key events and trend statements. • Liaison for outside partners and partnership agency to develop, execute,

• Created and built out campaigns from scratch for top pharmaceutical company, working on high-profile brands. • Utilized Google Adwords, Microsoft AdCenter, and DoubleClick to optimize campaigns to create efficiencies and maximize spend. • Conducted in-depth competitive analysis across portfolio. • Managed and monitored daily spend portfolio of $20MM, processed and approved insertion orders. • Worked with vendors to review accounts, discuss improvements, and learn about new technologies and enhancements to be implemented. • Communicated with clients daily to report results, answer questions, and ensure that key performance indicators were being met.