Entertainment PR | Influencer Marketing | VIP Relations

Marketing & Sales

Hi, I’m Alyssa, a driven and passionate communications graduate from California State University, Fullerton, with a B.A. in Communications and a concentration in Public Relations. I'm eager to build a long-term career in the entertainment PR space, where I can combine my creativity, industry knowledge, and strong relationship-building skills. Most recently, I was an Influencer Marketing and Talent Gifting Trainee at R&amp;CPMK, where I gained hands-on experience during the busiest time of the year... award season. I supported the VIP team in securing fashion placements on A-list celebrities for major events such as the Grammys, Oscars, and Golden Globes. I also helped monitor media coverage and ensure client credits appeared in top-tier outlets like Vogue, Harper’s Bazaar, and ELLE. In addition, I contributed to influencer and talent research, product gifting, and campaign coordination. Previously, as a Public Relations Intern at KCMConnect, I deepened my experience in influencer marketing by coordinating invitations to high-profile gifting events and securing attendance from notable names through outreach to publicists, agents, and talent managers. I also supported media outreach for beauty and wellness clients, helping secure placements in emerging publications and through influencer campaigns. I'm enthusiastic about continuing to grow in entertainment PR, especially in talent relations, influencer strategy, and brand storytelling. Let’s connect and see how I can help your team shine.

Freelance Photographer

As a trainee at R&CPMK, I supported high-level initiatives across celebrity, fashion, and lifestyle clients. I assisted with stylist outreach, showroom appointments, media monitoring, and placement tracking. I played an active role in GRAMMY Awards operations, guiding high-profile winners and their teams through press rooms.

I also helped manage designer inventory and coordinated celebrity placements for major award shows. My work included overseeing domestic and international gifting for brands like Barefoot Dreams and Alphapals, ensuring seamless delivery and tracking with talent and their teams. Additionally, I conducted research on talent and industry trends and contributed to creative brainstorms on client programs, gifting strategies, and outreach.

Trainee, Influencer Marketing and Talent Gifting

- Create compelling pitches for celebrities, influencers, and media outlets, highlighting client products and events. 
- Coordinate outreach and event invitations with influencers, celebrity managers, and agencies to enhance partnered brand visibility and client relationships.
- Manage RSVP lists and guest communications for events reaching over 200 million followers; organize updates and follow-ups to maximize attendance in correspondence with supervisor.
- Built and maintained targeted media lists of 10,000+ contacts, including agencies, editors, and influencers; conduct strategic outreach for PR gifting events on behalf of brands such as Ardell, POM Wonderful, Cymbiotika, and Elemis.
- Handle high-volume email communications with talent and agencies, ensuring prompt responses and assisting with press release drafts and client updates.
- Organize onboarding, tracked shipments, and updated contact information to ensure efficient brand and event support for KCM.

Public Relations and Event Production Intern

- Created and managed daily content calendar for Instagram and TikTok.
- Designed visuals, took photos, and edited videos for use on social media platforms.
- Maintained up-to-date knowledge of current trends in digital marketing and advertising.
- Identified suitable digital influencers to collaborate with.
- Increased viewer engagement through tailored YouTube Shorts.
- Created shot lists, captions, and researched content inspiration for Social Media Content Creator.
- Drafted pitches.

Social Media Marketing Intern

Shift Lead

Serve guests with best customer service through in-person and telephone
operations, control the flow of the restaurant to minimize customer wait
times and create better service attention between servers and guests.

Hostess

- Part of the communications team kept contact with all alumni who were part of the Alpha Xi Delta organization at CSUSM and in San Diego County.
- Planned and executed events specifically for alumni, keeping alumni up to date on the organization (i.e. introduction of newsletters)
- Planned and executed events specifically for alumni, keeping alumni up to date on the organization (i.e. newsletters)
Curated ideas, photographs, and design graphics for social media.

Alumnae Relations Director 

- Developed and created 3, three hundred page
books from scratch working as staff, Sports editor, and Editor-In-Chief.
- Proficient and trained to use Photoshop, InDesign, and Photography.
- Handled communications with printing companies, school administration, and students for rushed deadlines.
- Operated all sales and social media accounts.
- Managed 20+ student staff during the beginning of the COVID-19 pandemic to finish the book without student contact (I.e. scrapping old page ideas such as prom for pandemic-related content)
- Use of social media during the COVID-19 pandemic to communicate with the student population and to access content for pages.
- Trained by industry professionals to create cohesive graphics, layouts, fonts, print material, and photo aesthetics for a given school year.
- Acquired schedules for school events and school games to assign to students based on their availability.
- Constant interviews with students and staff to create stories throughout the book.

Editor in Chief

Find out detailed information about Alyssa Reyes, Entertainment PR | Influencer Marketing | VIP Relations in Glendora, California

Alyssa Reyes: Entertainment PR | Influencer Marketing | VIP Relations in Glendora, California

Alyssa Reyes

California State University, Fullerton

California State University San Marcos