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Real Estate Merchandiser Manager, Simpson Group

Marketing & Sales

Senior-level Creative Presentation professional with over 10+ of experience in the Retail, Outlet and Wholesale markets with broad based exposure to Women’s, Men’s, and Children’s Apparel, Home Furnishings and Accessories. A proactive, hands on team player with an exceptional work ethic including abilities to set priorities, foster cohesive and collaborative partnerships, and provide motivation with a positive attitude and proven business results.

• Project manage all staging listings for 5 agents
• Lead design walkthroughs with agents and clients
• Attend listing consultations to highlight high-end service offerings
• Staged 20+ homes, ranging from 900 sf. to 4500 sf., resulting in multiple offers
• Coordinate and execute special events including, but not limited to, broker openings and client holiday party

Developed and presented monthly concepts for all windows based on brand, seasonal strategy, merchandise, product flow, and competitive landscape
for 2 channels
• Designed brand relevant props and displays while adhering to 900K budget requirements; proactively partnered with Operations team for production
and prop sourcing
• Partnered with team on project managing window deliverables from conception to in store delivery
• Partnered with Creative and Merchandising leadership in selection of seasonal direction and secured executive alignment, including presentations at Executive Creative Review meetings. Disseminated decisions across all channels
•   Built and communicated store plans for window presentation, interior styling and propping to ensure consistent and flawless execution across all stores
•   Served as a role model to field teams by conducting in store workshops
•   Conceived seasonal styling, mannequin outfitting, and execution strategies
•   Authored and led execution of monthly window concept book, style guide and updates for 2 channels
•   Developed and maintained TY/LY window traffic and sales document used in Executive meetings
•   Planned and executed seasonal corporate employee team building events for approximately 300 guests

Visual Presentation Manger

• Led, drove and inspired in-house Design team of 2 and external design team of 12 on product development to ensure product is brand appropriate and relevant in the marketplace
•   Managed Design budget of 100K
•   Responsible for all branding for company including, but no limited to, product designs, design and merchandising of showrooms, catalogs and websites
•   Conceived and created monthly design briefs for external Product Designers
•   Merchandised product line consisting of 150+ table, floor lamps and wall art

Creative Director

• Led, drove and inspired team of 6 to ensure visuals/merchandising were brand relevant and competitive in the marketplace in Retail, Outlet and Wholesale
• Guided and co-managed a team of 6 Corporate Visual Managers and 4 Regional Visual Managers
• Conceived, designed and implemented seasonal Wholesale apparel and accessory showrooms and trade shows by leading a team of 2 and vendors to create exceptional product presentations to drive the Wholesale division
• Managed visual budget of 1.075 M across 3 channels
• Responsible for overseeing the concept, design and execution of monthly windows, props and interior merchandising in Retail and Outlet
• Led team from conception to execution on visuals for Public Relations (PR) special events and Lucky Brand headquarter projects
• Developed strong partnerships with Executive Management teams (i.e.: Merchants, Planning and Allocation, Sourcing and Design teams) to ensure
strong point of view for Brand strategies
• Collaborated with Store Design on flagships, new store concepts, showrooms and fixtures
• Conceived and oversaw visual guideline and look book in 3 channels
• Collaborated with Creative Services on in-store marketing

Senior Director, Lucky Brand - Visual Merchandising

Find out detailed information about Alyssa Sprague, Real Estate Merchandiser Manager, Simpson Group in North Bend, WA

Alyssa Sprague: Real Estate Merchandiser Manager, Simpson Group in North Bend, WA

Alyssa Sprague