Marketing Specialist & Revenue Analyst, Marketing & Finance Team

Specialist & Consultant

March 2020 - Present


• Managed the creative development for a 4-day music festival and developed a cross-channel social platform to drive
engagement and to increase trial, usage, and brand awareness
• Worked with internal and external partners to promote our brands for on site activations such as sports stadiums bars
and bars at large scale events along with off premise activation through displays and giveaways
• Lead and created the local and regional social media campaigns to increase sales and brand awareness
• Creative lead on the artwork on cocktail menus, bar banners, and Instagram posts to promote the new branding of a major brand to increase brand awareness
• Created the promotional cocktail program for a national account, leading to an increase in sales & brand awareness,
moderated user content to ensure all engagement with our brand amplified our message
• Conducted market visits in various large cities to better understand the demographics and executional challenges in order to find areas of focus for promoting our products
• Conducted market research on cocktail trends and spirits sales based on the demographics for each product to find
opportunities of growth in sales and identified on premise accounts to target for our diverse liquor portfolio
• Worked on the accounts that suited our products' target demographic and collaborated with management, bartenders,
and mixologists to incorporate our products onto their cocktail menus catered towards Millennials
• Promoted our tequila to popular Mexican restaurants within my region by working with mixologist and management
to create trending tequila cocktails, which increased sales by 800% over a 6 month period
• Collaborated with local upscale restaurants to showcase our luxury gin on cocktail menus, leading to a 450% increase
in sales within these accounts over a 3 month period
• Worked on the branding of our luxury gin by implementing a cross-marketing program with our luxury gin and Katz's Delicatessen pickles to increase product awareness in NYC among tourists, Gen Z, and Millennials
• Created marketing strategies and revenue forecasts for the E-commerce Team to promote our products digitally and to increase online sales during the lockdown, which lead to a 15% increase in sales

Cartier (luxury retail-jewelry)	New York,
NY

Worked with the Brand Team on re-branding of a watch design to improve poor sales performance and generate sales
growth, leading to a 15% increase in sales
• Worked with the PR, Client Experience, Marketing, and Celebrities Teams to strategize on promoting the new
collection at red carpet events
• Collaborated on social media strategies to promote launch of new watch
• Marketed and sold high jewellery to high net worth clients to increase sales by over $10 million for the largest bi-
annual event in NYC

FP&A Analyst and Assistant Brand Manager

Compared flash vs actual Profit & Loss of equities, worked with Operations to resolve any anomalies in the P&L and provided commentary on the reasons for any significant changes

Summer Financial Analyst, Controllership Team

• Budgeted weekly personnel expenses and forecasted monthly revenue, managed over 20 social media accounts
• Promoted networking events and workshops through social media and article ads

Business, Marketing, and PR Intern

• Created the artwork and layout of the Mayor's office intranet
• Re-vamped the payroll manual by adding new relevant photos and a sleek format with digital charts to replace
outdated charts and presented new manual to executive team

Brand & Marketing Intern

Find out detailed information about Amanda Chan, Marketing Specialist & Revenue Analyst, Marketing & Finance Team 

Amanda Chan: Marketing Specialist & Revenue Analyst, Marketing & Finance Team

Amanda Chan

Rutgers Business School