Amanda Ford: Wardrobe Stylist | Consultant | Freelance Stylist in Chesapeake, VA

-Exceeds client’s expectations by analyzing region’s demographics, determining fashion and accessories, and styling models to ensure optimal fit according to the client’s requirements. -Enhance the shoppers’ e-commerce experience by effectively collaborating with models, photographers, producers, art directors, creative directors and digital technicians for photo shoots. -Built a system to work efficiently with the digital technician on set to ensure all garments are shot according to client specifications. -Meets with Head Merchants and Designers to understand the brand identity, vision, style and business goals in order to plan the wardrobe for photo shoots for multiple brands: Tommy Hilfiger, Calvin Klein, Vilebrequin, Karl Lagerfeld Paris, Levi's, Starter, Kensie, Jessica Simpson, DKNY, Donna Karan, Andrew Marc, Wilsons Leather, G.H. Bass & Co.

-Managed various accounts for a multi-media advertising agency for clients in the healthcare, veterinary and medical supply industry. -Oversaw branding regulations to ensure all visuals and media were set to company’s guidelines. -Conducted extensive research and conversed with medical specialists, doctors, and nurses to ensure all media content met industry standards and business goals. -Collaborated with graphic designers and visuals team to develop interactive and creative experiences for medical professionals. -Created an assortment of marketing and promotional materials including digital and print graphics, posters, booklets and brochures for clients.

-Designed mass-market women’s and men’s clothing to emulate trendy designer products. Identified cost-effective fabric and fashion hardware to move products efficiently and economically to production. -Ensured quality garments were produced by functioning as product development liaison between vendors and factories overseas. -Saved operating expenses by developing workable and repeatable prints and artwork for apparel while maintaining a project budget. -Increased clients’ revenue by designing unique garments that were received well among customers. -Designed seasonal collections by sourcing cost-effective fabrics to create new products and shopped the market to find the latest fashion trends, colors and prints. -Photographed samples for clients and photo retouched images as needed. -Worked alongside marketing managers to analyze competitive markets while developing products for a variety of consumers. -Collaborated with several design teams for moderate-better market clients including Women’s apparel Coldwater Creek Direct (a division of Talbots Inc.), Chadwicks of Boston, Metro Style and Territory Ahead.

-Created graphic designs for casual skater-style t-shirts and tank tops. -Produced seasonal flats and inspiration boards to launch an apparel line. -Designed a variety of marketing and promotional materials including business cards, stickers and banners. -Increased revenue and enhanced an online presence by designing a corporate website through Shopify, showcasing the full product line.

-Generated and altered flats for head designers. -Created mood boards with fabric swatches, images and color chips for collections. -Participated in fittings and styling prior to runway shows. -Assisted in the preparation and set up for New York Fashion Week, Fall 2011 and Spring 2012. -Filed, organized and sorted fabrics, garment samples, invoices and paperwork.

-Photographed models on go-sees. -Prepped, organized, and steamed garments for photo-shoots. -Set up visual displays for photo-shoots, weddings, and featured events.