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Marketing Specialist

Specialist & Consultant

• Manage the Annual Guidewire Connections user conference in its first year as virtual expecting to have more than double the attendance of previous years
• Project manage elements of the conference including audience acquisition, registration analytics, logistics management, agenda buildout and conference website development
• Work collaboratively with in-house Creative Services resources and external vendors to produce conference content

• Planned and executed Westword's 4 annual signature events yielding
net profits that ranged from $5,000 to $15,000
• Reported directly to the CEO and managing partners on marketing
plan, forecasted ticket & sponsorship sales and subscriber growth
• Pioneered Westword's first ever cannabis-inspired event "High Style"
by connecting with industry leaders and forging in-kind partnerships
• Motivated the sales team alongside the Ad Director to hit allocated
event revenue targets, including prospecting leads, customizing
sponsorship packages and negotiating pricing

Marketing & Events Manager

• Managed scope, strategy, timeline and budget to update over ~900
external company materials in lieu of new compliance mandate,
simultaneously seizing the opportunity to enhance our marketing
• Tracked concurrent project deadlines and deliverables in consideration of agent and sales team expectations
• Implemented organizational strategy and execution for quarterly
cross-team meetings to maintain roughly 300 New Agent materials

Project Coordinator

• Organized and managed all aspects of 7 acclaimed sponsorships and
charity events over 4 months, including Shake It Up: Cocktails & Cuisine, the Diary Arts Center's Immersion, and Denver Oktoberfest
• Instituted the Demo Program to acquire a volunteer base, supervising
the schedule coordination, preparation, execution and logistical
feedback of local retailer tastings
• Crafted sales and marketing materials for global sales meetings, trade
shows, conferences and special events, including the briefs and design plans for numerous product photoshoots

Marketing & Events Manager, Llanllyr SOURCE Water USA

• Initiated and maintained strategic relationships with legal executives
ranging from the F500 to sole proprietor in-house departments
• Coordinated campaign to build presence at Axiom's Global Legal
Regulation Seminar for in-house General Counsel and Legal C-Suite

Business Development Analyst

• Standardized brand image for promotional campaign to clarify organization's mission and increase hotline engagements

Communications Director

• Presented company's products and services to international entrepreneurs at 2016 Green Tech Conference

Strategic Marketing Intern

Find out detailed information about Amanda McAteer, Marketing Specialist in Denver, CO

Amanda McAteer: Marketing Specialist in Denver, CO

Amanda McAteer

Raymond A. Mason School of Business, College of William & Mary