Amanda McAteer: Marketing Specialist in Denver, CO

• Manage the Annual Guidewire Connections user conference in its first year as virtual expecting to have more than double the attendance of previous years • Project manage elements of the conference including audience acquisition, registration analytics, logistics management, agenda buildout and conference website development • Work collaboratively with in-house Creative Services resources and external vendors to produce conference content

• Planned and executed Westword's 4 annual signature events yielding net profits that ranged from $5,000 to $15,000 • Reported directly to the CEO and managing partners on marketing plan, forecasted ticket & sponsorship sales and subscriber growth • Pioneered Westword's first ever cannabis-inspired event "High Style" by connecting with industry leaders and forging in-kind partnerships • Motivated the sales team alongside the Ad Director to hit allocated event revenue targets, including prospecting leads, customizing sponsorship packages and negotiating pricing

• Managed scope, strategy, timeline and budget to update over ~900 external company materials in lieu of new compliance mandate, simultaneously seizing the opportunity to enhance our marketing • Tracked concurrent project deadlines and deliverables in consideration of agent and sales team expectations • Implemented organizational strategy and execution for quarterly cross-team meetings to maintain roughly 300 New Agent materials

• Organized and managed all aspects of 7 acclaimed sponsorships and charity events over 4 months, including Shake It Up: Cocktails & Cuisine, the Diary Arts Center's Immersion, and Denver Oktoberfest • Instituted the Demo Program to acquire a volunteer base, supervising the schedule coordination, preparation, execution and logistical feedback of local retailer tastings • Crafted sales and marketing materials for global sales meetings, trade shows, conferences and special events, including the briefs and design plans for numerous product photoshoots

• Initiated and maintained strategic relationships with legal executives ranging from the F500 to sole proprietor in-house departments • Coordinated campaign to build presence at Axiom's Global Legal Regulation Seminar for in-house General Counsel and Legal C-Suite

• Standardized brand image for promotional campaign to clarify organization's mission and increase hotline engagements

• Presented company's products and services to international entrepreneurs at 2016 Green Tech Conference