Amanda Zora: Industrial Designer

Crafted innovative designs for the car grille and other exterior vehicle components that seamlessly aligned with the desired design direction, while adhering to prototype, manufacturing, and production constraints/deadlines. Expertly conveyed design concepts to top-level executives and stakeholders, skillfully navigating discussions on feasibility and manufacturing considerations during the product development process. Led a team of materials engineers in developing exquisite color schemes, materials, and finishes for the vehicle interior, ultimately enhancing the durability and aesthetic appeal of the final product.

Pioneered cutting-edge designs for the human machine interface (HMI) and UI/UX for autonomous vehicle features, such as Lane Keep Assist and Adaptive Cruise Control, that intuitively communicated essential signals to the driver while adhering to the rigorous safety guidelines outlined by the National Highway Traffic Safety Administration (NHTSA). Collaborated closely with a diverse team of mechanical engineers, researchers, and stakeholders to devise, test, and refine driver-centric graphical user interfaces, utilizing a range of techniques from hand sketches to digital wireframes to testable mockups. Showcased a selection of exemplary designs at the prestigious CES Las Vegas 2020 conference, including the innovative HMI designs for autonomous driving features and Honda's connected driving experiences, affirming the effectiveness and impact of the design work.