Amber Stachitus: in Salt Lake City, UT

Starting with a non-existent marketing budget & stifled by legal restrictions, I transformed this startup from an unknown into a powerhouse I hustled to build the brilliant team & program that sets the standard for Medical Clinics in Utah. Through our evolution, I led multiple departments - from HR and Marketing to Operations. In addition to our UTTHC brand, I oversaw brand & marketing strategy for Kindly MD, UtahMarijuana.org, Discover Marijuana & Uplift patient subsidy sub-brands.

I crafted core messaging for our platform & products out of industry & demographic research, validating hunches through focus groups, user testing, and analytics. During my time with this creative crowd, I regularly implemented cross-functional process improvements and oversaw large-scale campaigns & international product launches.

(contract) Using creative content, humor, supporting collateral & strategic outcomes, I rolled out a multi-phase consultant training. Focusing primarily on adoption, we reinforced initial learnings with internal drip-marketing campaigns & incentive programs. I also created keynote presentations & coached on brand voice for leadership.

I dove into the startup sphere primed to establish an authentic brand voice & a robust SEO/marketing strategy to cut through noise in the B2B FinTech space. I led my team to transform stale, tech-heavy communication into engaging marketing materials, industry articles, press releases & an education-focused website.