MARKETING AND COMMUNICATIONS MANAGER

Digital & Media

Direct Marketing and Communications support for Professional
Athlete Rebecca Rusch
•   Plans for communications across all platforms to assure
messaging is cohesive and consistent
•   Assists Event Director in execution of multiple fundraising and for-profit events
•   Developed marketing tools to broadening the reach of the Rusch
brand.
•   Designed, created and managed company websites, newsletters,
email marketing campaigns and social media campaigns.

Responsible for the logistical management and operational
execution of client events and programs.
•   Directly hired, trained and supervised 30+ staff members.
•   Primary contact for clients for pre-planning and event operations
during their programs. Ensure the expectations of the client are
met and exceeded to promote client satisfaction and account

retention.
•   Manage and negotiate all contracts, orders and confirm of all
suppliers while building strong partnerships.
•   Manage all program production follow up of all service
agreements, invoicing, costing, expense reports, etc.
•   Responsible for ideation and execution from start to finish for all
regional marketing efforts. Including, but not limited to content
creation for social media, email marketing and all in house

campaigns.

EVENT PRODUCER AND MARKETING MANAGER

Managed all operations of the Yosemite Branch to ensure programs

are completed as scheduled within quality standards and cost
objectives.
•   Met and exceeded all customer service standard metrics prior,
during and post programs.
•   Fostered and maintained strong partnerships with all vendors and sponsors including The Clymb, Viator, Groupon, Gregory Backpacks
and Justin's Peanut Butter
•   Directly hired, trained and supervisor 35+ staff members each
season.
•   Responsible for scheduling department meetings, developing
agenda and staff schedule.
•   Managed all marketing functions from ideation to execution-
including blog content and newsletters, social media content and all
marketing campaigns.
•   Responsible for all client operations pre and post programs.

ADMINISTRATIVE AND MARKETING MANAGER

Facilitated youth backpacking summer camps and adventure based
outdoor education programs.
•   Developed Young Women's program- an all-female 13-day

backpacking trip aimed at instilling confidence and leadership skills
in the next generation of female adventurers
•   Guided clients of all ages on day trips and extended backpacking

trips throughout Yosemite.
•   Wilderness First Aid certified

WILDERNESS GUIDE

Coordinated sales team by managing schedules, filing important
documents and communicating relevant information.
•   Researched new products, venues, activities and services for clients
•   Designed marketing pieces including newsletters, photo pages, web
design and social media.
•   Assisted (4) Sales Managers with site inspections, sales trips and presentations
•   Admin for entire San Diego Office.
•   Responsible for administrative tasks such as ordering office supplies,
coordinating interviews, and planning team outings.

SALES AND MARKETING COORDINATOR

Find out detailed information about Amelia Roland, MARKETING AND COMMUNICATIONS MANAGER 

Amelia Roland: MARKETING AND COMMUNICATIONS MANAGER

Amelia Roland

UNIVERSITAT AUTONOMA

UNIVERSITY OF CALIFORNIA