Amelia Roland: MARKETING AND COMMUNICATIONS MANAGER

Direct Marketing and Communications support for Professional Athlete Rebecca Rusch • Plans for communications across all platforms to assure messaging is cohesive and consistent • Assists Event Director in execution of multiple fundraising and for-profit events • Developed marketing tools to broadening the reach of the Rusch brand. • Designed, created and managed company websites, newsletters, email marketing campaigns and social media campaigns.

Responsible for the logistical management and operational execution of client events and programs. • Directly hired, trained and supervised 30+ staff members. • Primary contact for clients for pre-planning and event operations during their programs. Ensure the expectations of the client are met and exceeded to promote client satisfaction and account retention. • Manage and negotiate all contracts, orders and confirm of all suppliers while building strong partnerships. • Manage all program production follow up of all service agreements, invoicing, costing, expense reports, etc. • Responsible for ideation and execution from start to finish for all regional marketing efforts. Including, but not limited to content creation for social media, email marketing and all in house campaigns.

Managed all operations of the Yosemite Branch to ensure programs are completed as scheduled within quality standards and cost objectives. • Met and exceeded all customer service standard metrics prior, during and post programs. • Fostered and maintained strong partnerships with all vendors and sponsors including The Clymb, Viator, Groupon, Gregory Backpacks and Justin's Peanut Butter • Directly hired, trained and supervisor 35+ staff members each season. • Responsible for scheduling department meetings, developing agenda and staff schedule. • Managed all marketing functions from ideation to execution- including blog content and newsletters, social media content and all marketing campaigns. • Responsible for all client operations pre and post programs.

Facilitated youth backpacking summer camps and adventure based outdoor education programs. • Developed Young Women's program- an all-female 13-day backpacking trip aimed at instilling confidence and leadership skills in the next generation of female adventurers • Guided clients of all ages on day trips and extended backpacking trips throughout Yosemite. • Wilderness First Aid certified

Coordinated sales team by managing schedules, filing important documents and communicating relevant information. • Researched new products, venues, activities and services for clients • Designed marketing pieces including newsletters, photo pages, web design and social media. • Assisted (4) Sales Managers with site inspections, sales trips and presentations • Admin for entire San Diego Office. • Responsible for administrative tasks such as ordering office supplies, coordinating interviews, and planning team outings.