Lifestyle

Outdoor

Snow

Surf

Swim

Tech

Wake

Health & Fitness

Music

Camping

Travel

backpacking

Photography

Sports

Exploring

Animals

Tattoos

Cliff jumping

Performance Marketing Specialist, Paid Social

Specialist & Consultant

●	Planned, executed and optimized campaigns on Paid Social channels (Meta, TikTok, LinkedIn, Reddit)
●	Analyzed and optimized funnel for any drop offs, performed a/b tests to improve conversion throughout
various stages of the funnel
●	Developed ad creative roadmap for paid social channels   -	leveraging data to iterate and improve upon ad
creative
●	Tracked and analyzed metrics to make strategic decisions and visualize data insights
●	Developed strategy to launch and scale on new paid social platforms, including TikTok, Reddit, and LinkedIn
●	Leveraged data and lift studies to determine viability for each platform
●	Worked directly with design team and oversaw the entire ad and copy creation from start to finish
●	Planned, conceptualized, launched and optimized social ads and copy
●	Identified issues and worked with engineering team to address bugs and improve processes
●	Developed ad creative process for paid social channels -	leveraging data to concept, iterate and improve
upon best performing ad creatives

Senior Marketing Specialist Paid Social

Planned, executed and optimized Meta campaigns from start to finish  -	 including messaging, ad creative
concepts, targeting, budgeting, optimization with the ultimate goal of scale and profitability
●	Led strategy for launch of new products on Meta
●	Analyzed and optimized funnel -	monitored funnel for drop offs, performed a/b tests to improve
conversion throughout various stages of the funnel
●	Leveraged data to make strategic decisions to further optimize campaigns at scale
●	Took over day-to-day managing and optimization for Amazon PPC, and Google PPC campaigns with focus on
bringing down ACoS, launching new campaigns and keywords, and optimizing existing campaigns
●	Created an email marketing campaign strategy to increase engagement and boost sales
●	Drafted emails, set up campaign flows and triggers

Performance Marketing Lead Contractor

Specialized in paid social strategy and execution using real time data and trends to optimize
efficiency and scale
●	Managed campaign from end-to-end, from initial set up, ad concepting, data analysis, long and shortterm
strategy, execution, daily maintenance and monitoring, and optimization(s)
●	Ran campaigns in a variety of industries/verticals -	including, but not exclusive to fintech, ecommerce,
life insurance, sporting goods, pet insurance, adventure sport, travel, etc.
●	Skilled in both app and web campaigns; subscription and free trial models; new acquisition and retention
●	Conducted funnel analysis and worked with clients to optimize the funnel and improve conversion
●	Worldwide markets: US, UK, Australian, Canada markets
●	Experience working with startups in various fundraising rounds and helped these companies reach key
benchmarks and targets that lead to raising $4-20 million+
●	Managed daily + yearly budgets, spending upwards of $3m+/year for individual clients


●	Expertise in Social Platforms: Instagram, Facebook, TikTok
●	Experience leading weekly client performance meetings and managing teams

Performance/Growth Strategist

●	Monthly social media strategy planning and implementation (Instagram, Facebook, Twitter, Pinterest, various blog sites), content creation, analyze data; 8-10 different projects each month.
●	Maximized social Media growth  -	both organic and paid (FB/IG)
●	Optimized SEO -	via blog posts, press releases, placing backlinks into forums, social media, Pinterest
●	Developed websites  -	conception through development + maintenance and updates via Wordpress
●	Content creation -	blogs, copy, photos, graphic design
●	Communicating directly with the clients on a daily basis
●	Managed clients across different industries, such as: travel, sporting goods, restaurants, medical
●	Influencer marketing (growing outreach list, pitch letter, offer, follow-up)

Digital Marketing Manager

●	Customer Support/Service, Sales, Account Management, Accounts Payable
●	Graphic Design -   logo, brochures, letterhead, misc. items.

Account Rep/Sales

Creative Director

●	Daily Scheming of the Spartan Daily - InDesign
●	Concept and creating ads for clients - Photoshop, Illustrator
●	Create/design media kit
●	Account Management + Ad space sales

Account Executive

Find out detailed information about Amie Styczynski, Performance Marketing Specialist, Paid Social in san jose, California

Amie Styczynski: Performance Marketing Specialist, Paid Social in san jose, California