Principal Owner

Education & Training

Highly accomplished and driven marketing professional specializing in eCommerce, Communications, Branding, and
Project and Program Management. Experience in various industries has provided a diverse resume including strengths
in Strategic Planning, Business Development, Client Relationship Development, Public Relations, and Brand Awareness.
Dedicated to providing Strategic,Team Collaborated, Solution-based Project Development and Delivery.

With over 20 years of Marketing, Communications, eCommerce and Operations experience, I thrive in a fast paced
environment that combines team collaboration and self-discipline.


SKILLS: PROFESSIONAL
Experience using both Windows/iOS Platforms
Microso• Office (Word, Excel, PowerPoint, Outlook)
Adobe Creative Suite (Photoshop, Illustrator, Acrobat)
Online Marketing Automation So•ware Platforms (various)
Online eCommerce Platform (various)
Content, Copywriting and Website Development
Copywriting, Storyboarding and Scriptwriting for Industry and Product Explainer Video Series
Commercial, Event and Portrait Photography Professional


SKILLS: CERTIFICATIONS
Medicine Manager Certification
Nurse Delegation Special Focus Diabetes
CPR Certification (Adult, Children, Infant)
NAR - Certified (Washington State)
HIV/AIDS Program Certification

Project and Program Management, Company Communications (Internal and External), Branding and Identity
Programs, Corporate and Project Photography, Portrait and Event Photography, Multi-media and Graphic and Program Design. Uniquely positioned with a network of creative professionals, strengthens clients' brand
awareness with 'creative' and innovative marketing.

Developing brand programs including Research, Communication Program (Internal programs, Intranet and Employee/Partner Development), Copywriting, Web Design, Social Media Program Development, Traditional
Marketing Elements, 'Out-of-the-box' Industry Networking Membership Partnerships.

Responsible for developing and managing client relations and marketing programs and projects. Responsible for negotiating, structuring and managing new projects and their contracts. Developed a strategic business
plan long- and short-term and expanded the freelance photography company to a brick and mortar location and doubling annual revenue sales in just12 months. Negotiated lease terms, utility contracts and sponsorship
partnerships. Organized and staffed the company during the company's early growth and expansion. Directed
sales and marketing programs, managed financial budgets, P&Ls and performance growth programs.
Developed community relationships with industry partners and community programs. Directed performance
management to expand a new division (focused on commercial accounts).

Brief List of Accounts include:
Tacoma General Hospital, United States Army, United States Air Force, Business Interiors Northwest and SEFNCO Communications.

More available upon request

Medical
http://www.esteycarpenterdds.com/
Construction/Telecommunications
http://sefnco.com/
http://dmeconstruction.com/
http://premiercommunities.com/

Corporate
http://www.pushbi.com/
http://www.reportcatalog.com/
http://www.extendedresults.com/
http://www.bizx.com/
http://www.binw.com/ now http://catalystactivation.com/

Microso• | M365 Public Roadmap
T-Mobile | Governance

Senior Project Manager

Kindle Customer Engagement Team
Developing and optimizing cross-channel programs that span multiple marketing channels (including in- app experience, notifications and email), with the objective of growing customer activation, retention and usage. Manage data and customer insights to lead the development of comprehensive strategies that achieve
activation and engagement goals, while working across Marketing, Product, Analytics/Data Science, Design and Engineering. Devise, launch, test and optimize campaigns across the customer lifecycle and within
multiple channels including email, push notifications, and in-app messages. Monitoring and analyzing
campaign results across all channels to understand the effectiveness of strategies and tactics for improving
key engagement and retention metrics. Establishing a high bar for marketing creative and copy; serve as an
internal thought leader for global teams. Partnering closely with key stakeholders across Amazon (Kindle Unlimited, Audible, Goodreads, Kindle Device teams) to cra• our overall engagement strategies and product
roadmap.

Senior Consultant (Amazon Kindle)

Event Manager, Microso• Worldwide Inside Sales
Managed and coordinated training events for international regions including Australia, Brazil, Costa Rica, India,
Japan and China. Managed Sales Management and Role Immersion boot-camps, pilot training programs,
readiness updates, and success factor registrations. Additionally, coordinated written communications, weekly
calls and status reports.

Senior Consultant (Microso• WWIS)

Manage global external and internal communications on behalf of Strategic Enterprise Services IT, and oversee a scorecard-driven communications portfolio in partnership with the Strategic Enterprise Services
(SES) IT leadership team with digital marketing programs. Additionally, providing key integrator, bridge-
builder, and strategist to ensure that Strategic Enterprise Services (SES) IT communications align well
with corporate Microso• IT efforts. Bolstering key Microso• IT strategies through internal and external
executive communication opportunities and platforms that creates awareness and engagement among SES IT
employees, the Microso• IT community, and the broader Microso• employee base.

Senior Consultant

As the Senior Marketing Communications Manager in the Microso• US SMB Online Services & Strategy
partner marketing group I managed the development, execution and ROMI tracking of US SMB Champions
Club partner marketing, including club member communications, social media, website development and
project management, and breadth communications. Additionally, I was responsible for content design and development, including the creation of banners, PowerPoint decks and website graphics.

Life's Neighborhood (Memory Care Division) Coordinator of Bellevue's Aegis Living.

Life's Neighborhood Coordinator / NAR

BizXchange is a worldwide leader in the rapidly growing barter industry. By using a private currency, BizX
enables a global community of businesses and individuals to increase their earning and purchasing power.

Developed and managed strategic community and member relations, social media and digital marketing
campaigns increasing member loyalty and purchasing power throughout the BizX network. Collaboration with Marketplace and Trade Divisions to execute new and innovative email marketing campaigns driving traffic to the company's website and online retail marketplace resulting in increased trade volume transactions
and revenue. Developed BizX Community charity fundraiser (VIP White Room) doubling funds raised from
the previous years. Responsible for developing and designing creative collateral for company programs and events.

MARKETING DIRECTOR/CONSULTANT

Extended Results
Jan 2013 - Aug 2013 (8 months)
Responsible for strengthening and deploying strategic initiatives to establish brand awareness. Developed
product vertical awareness with branding, explainer videos and product site design and development.
Strengthening strategy partnerships including Microso•, Ushay, Beecher and other partners. Developed Brand
Awareness, partner and product programs analytics, trends with social media and email campaign platforms.
Worked closely with Business Development and Sales to foster relationships and expand brand into new
markets and improve lead generation.

Extended Results BI Solutions are delivering improved business insights, increased productivity, real time data
direct to mobile devices, dynamic dashboards and company command centers. Our team supports your quick and best informed decision making skills across your entire company.

Recruited to join this start-up .com company. Managed, developed and implemented key components
necessary to transition and bring client stores (brick and mortar) online (E-commerce). Worked and supported
clients during the transition from brick and mortar to online E-commerce. Produced search engine descriptors
for online store marketing. Coordinated digital photo shoots for new and existing stores. Developed and executed on-site marketing blitz programs including managing game day cross-promotional events (NCAA Football).

ECOMMERCE MARKETING MANAGER

Directed traditional marketing elements for The SuperMall of the Great Northwest. Managed and developed
marketing and incentive programs with property tenants. Programs included: event/holiday give-away,
passport programs, design and signage programs, and sound-bite advertising. Developed and executed
community programs (Arthur Reading Camp-out and Night of Giving). Managed local media relationships
(radio, newspaper, television) to implement advertising campaigns.

ASSISTANT MARKETING DIRECTOR

Great company to work for and I really enjoyed the company atmosphere and the opportunity for creativity.
I was recruited shortly a•er accepting this position and accepted a traditional Assistant Marketing Director

ACCOUNT MANAGER

Developed product lines for NBA Seattle Sonics, Seattle SeaDogs, Gary Payton, Nate McMillan and VIP
Merchandise Platforms. Coordinated and project managed the design, construction and opening of the Seattle
Sonics Team Shop at Key Arena (Inaugural Season) and Southcenter Mall. Developed Sponsorship Program and Marketing Campaigns with NBA Licensed vendors for in-store, catalog and game nights. Coordinated
and executed NBA Player appearances and promotions. Managed and executed Sonics Team Shop catalog
(photography, products lines, design, content and distribution).

I truly loved working for the Ackerley family and Full House Sports & Entertainment. Early in my professional
career (truly the beginning of my career) this was a dream job! I enjoyed my work so much that while
completing the last two years of college (UW) - I switched my course load to accommodate a full-time position with Full House Sports & Entertainment while completing my degree at night. Graduating on-time while
working full-time was a crazy way to start a career but something I can look back on and remember I can do
anything I set my mind to.

MARKETING MANAGER

Find out detailed information about Amy Allan, Principal Owner 

Amy Allan: Principal Owner

Amy Allan

University of Washington