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Digital Content Manager

Top Management

Experienced Digital Content Manager with a demonstrated history of working in the entertainment industry. Skilled in Asset Management, Web Design, International Relations, Cross-browser Compatibility, and Email Clients. Strong media and communication professional with a BA focused in Administration of Justice from Salve Regina University. Passionate about travel, cycling and animals.



• Develops strategies and system improvements to optimize the quality, performance and visibility of the Classics
website.
• Works directly with International offices to supply and approve localized assets for marketing.
• Read extensively, research trends in advertising and marketing (movie genres, demographics), and brainstorm
consistently on innovative ways to create event cinema.
• Manage third-party vendors, communicate feedback to vendors, manage vendor relationships, and assure a smooth
process.
• Develops and enhances new systems and procedures (both technical and operational) to gain efficiencies in
producing department website.
• Collaborates with WB Technology Teams on system requirements, design solutions, future enhancements and
troubleshooting/testing.
• Collects, analyzes and summarizes relevant user data, provides summary reports to senior management as requested.
• Creates web based information/announcement email blasts; ensures timely delivery to all users.
• Responsible for the day-to-day maintenance of social media profiles across various platforms (Facebook, Twitter,
Instagram) including copywriting, posting, managing the creation of social graphics, reporting and responding to fans,
and flagging trends.
• Liase with and plan digital/social activations across all WarnerMedia companies.
• Sources approved artwork for TV/Film that clients and exhibitors can utilize when advertising their exhibitions.
• Research rights for Warner Bros. product to license for Worldwide Non-Theatrical and Theatrical.
• Liaise with internal legal counsel, to make sure all feature names are trademark cleared, that contests and
sweepstakes are run in accordance to current law, and any other legal requirements as needed.
• Coordinates Live Orchestra screenings with third parties, assists with contract development

•	Senior person responsible for the timely ingestion and metadata application for all theatrical marketing and publicity assets entered into the Media Asset Retrieval System (MARS) for company-wide use.
•	Coordinate with various departments to obtain finalized marketing materials to distribute to offices worldwide.
•	Setup and maintain workflows to ensure correct asset formats are delivered to the territories.
•	Main contact for 65 countries and all of their user accounts for problem solving/troubleshooting within MARS.
•	Update user interface with graphics of new movie titles using key art.
•	Maintain and update current logo files for vendors and third parties.
•	Develop and implement metadata schemes and user interface for effective access to digital materials.
•	Field requests to distribute assets to downstream divisions (Warner Home Video, Worldwide Television and Digital Distribution among others).
•	Maintain release schedule to ensure correct access to materials is given to the appropriate territories within company's digital asset management tool.

Digital Librarian

•	Set up searches on Factiva to flag all news articles related to Warner Bros. 
•	Read through news articles and send relevant information to SVP. 
•	Download images from MARS and send to reporters to accompany articles. 
•	Answer phones, schedule meetings, field press calls. 
•	Prepare expense reports and oversee travel arrangements. 

Executive Assistant

•	Responsible for layout, production and distribution of interactive email campaigns for airlines, military and other non-theatrical contacts. 
•	Updated new releases, media formats and foreign languages into website. 
•	Responsible for creation and maintenance of spreadsheets for clients. 
•	Fielded publicity requests for one-sheets, press kits and images. 
•	Reviewed and inputted PO requests and vendor invoices. 
•	Downloaded images from MARS to make print and web images available to clients. 

Webmaster Administrator (temporary)

•	Maintained website for top producing Real Estate agent. 
•	Supervised production of print advertisements. 
•	Coordinated mass mailings to database contacts and farm areas. 
•	Gathered statistical data to chart monthly growth. 
•	Responsible for property transaction files. 

Real Estate Assistant

Find out detailed information about Amy Rynne, Digital Content Manager in Valencia, CA

Amy Rynne: Digital Content Manager in Valencia, CA

Amy Rynne