Amy Brands: Director, Marketing in Oxnard, CA

* Translate executive vision into actionable strategies and tactics, assigning tasks to the internal marketing team and contractors as appropriate * Manage and coordinate internal and external marketing and creative staff * Go-to-market and comarketing consulting and workflow coordination with client marketing departments to ensure that project marketing plans align and maximum impact is achieved * Oversee ecommerce and subscription platforms, the execution of new subdomains and microsites, all email marketing and promotional campaigns (including advertising, copy writing, and graphic design), brand social media presence * Ensure appropriate technology tools are being used to help the marketing team reach its goals * Assists in cross-functional internal communications to ensure that all departments are working together effectively and toward the same goals * Increased product sales from $100k to $500k over five years.

* Developed actionable strategic recommendations for implementation by executive leadership. * Built framework for analysis to determine the success or failure of marketing initiatives. * Trained and mentored analyst-level staff in SQL query language and logic, data analysis, presentation construction, and career development. * Conducted brand equity studies to determine company perception and sister brands in the marketplace over time; measure awareness, consideration, and loyalty. * Mapped the customer journey to determine the best metrics to benchmark and measure overall customer satisfaction over time

* Conducted marketing analysis for brick and mortar and direct brand via direct mail, digital media, on-site classes, and customer analysis. * Developed compelling presentations to communicate findings and strategic recommendations to both technical and non-technical audiences. * Collaborated with executives and cross-functional teams to ensure highest quality results. * Developed an advanced understanding of the database structure, query logic, and data validation, as well as statistical analysis and forecasting. * Created a report from disparate reporting systems that allowed for visibility from the beginning of an order to the end; searched for and identified points of failure. * Reduced number of pain points, and increased customer satisfaction. * Assisted with development of turnaround strategies for struggling brands, decreasing costs and increasing revenue.

* Regularly analyzed large data sets, extracting insights and developing recommendations to promote sales growth. * Developed financial models to determine new avenues of growth. * Responsible for web and retail analysis, marketshare evaluation, test vs. control assessment, and cross-departmental project management. * Created focused PowerPoint presentations of analysis, insights, and recommendations for executive management.

* Assumed team lead position after management downsize in November 2008. * Managed mobile devices for 500 employees including new orders, repairs, and billing analysis. * Provided telecommunications support for over 200 locations: ordered and maintained phone lines, long distance service, DSL service, and AVPN connections; maintained inventory. * Regularly performed billing analysis, audited of all telecommunications invoices, resolved credit claims, and managed a $7 million budget. * Managed vendors and worked to ensure the best in class service for the company; obtained price quotes and resolved service issues.