CO-FOUNDER, PRESIDENT

Executive

corporate entities, start ups, and national brands. Committed to driving brand
awareness, market share, and explosive growth.

Founded group with a mission to empower women from all backgrounds
to explore their inner badass through new adventures, connections, and challenges in the outdoors.
Organize and facilitate outdoor group adventures in hiking, climbing,
mountain biking, backpacking, and trail running with focus on education,
safety, and accessibility.
Develop brand partner and affiliate marketing programming to drive social
media reach and engagement through gear give-aways, experience
packages, and gamification of member content.
Collaborate with outdoor community peers to schedule, host and facilitate
events and identify further opportunities to reach women and minorities in the outdoors.
Drive seasonal content calendar and events framework to further
community growth, connection, and pursuit of adventure.

Orchestrated launch for genetic new products to expand market share and generate new revenue channels.
Leveraged industry trends and competitive analysis to improve marketing
strategy and inbound lead generation by 500%.
Coached sales associates in product specifications, sales incentives and selling techniques, increasing customer reach and distribution.
Drafted comprehensive joint venture proposals, LOIs, and MOUs to meet the needs of international business and marketing opportunities.
Oversaw preparation of sales marketing copy, images, videos, emails and
other collateral.

HEAD OF HEMP SALES

CO
Created and organized national sales team anchored by channel
marketing program, performance based incentives, key partner strategies
Directed sales and licensees across 6 national markets: CA, CO, OR, WA,
NV, MD
Achieved 164% YOY national sales revenue growth and doubled
distribution
Built reporting tools for state partners and licensees to share revenue,
analytics, and performance metrics
Grew key account YOY revenue by 20% through development of National
Brand Benefits Program
Achieved $19.2MM in topline revenue in 2018

VICE PRESIDENT OF NATIONAL SALES

CO
Launched brand February 2019 with DTC and B2B sales platforms
Organized sales planning, structure, account management, compensation
plans
Increased distribution 100% from Q2 to Q3 2019
Monitored sales team performance, analyzed sales data and measured against individual and company KPIs
Drove 10x revenue increase in 6 months
Led key partnership development, strategy, term negotiation, and channel
revenue

VP OF SALES AND BUSINESS DEVELOPMENT

Launched national celebrity cannabis brand across CO and WA
Grew distribution from 0 to 200 points in 12 months
Created sales organization, process, and reporting matrix
Developed flower sourcing process, procedure, review, purchase, and reporting tools
Built and oversaw field marketing department and channel marketing
program that hosted 200 vendor days in 12 months
Generated monthly sales analytics and reports with business intelligence
systems
Grew topline revenue zero to $3.8MM in first 12 months

VICE PRESIDENT OF SALES AND BUSINESS

DIRECTOR OF SALES AND BUSINESS DEVELOPMENT

DIRECTOR OF SALES AND MARKETING

Find out detailed information about Amy Diiullo, CO-FOUNDER, PRESIDENT in Golden, CO

Amy Diiullo: CO-FOUNDER, PRESIDENT in Golden, CO

Amy Diiullo

Indiana University