Amy Diiullo: CO-FOUNDER, PRESIDENT in Golden, CO

Founded group with a mission to empower women from all backgrounds to explore their inner badass through new adventures, connections, and challenges in the outdoors. Organize and facilitate outdoor group adventures in hiking, climbing, mountain biking, backpacking, and trail running with focus on education, safety, and accessibility. Develop brand partner and affiliate marketing programming to drive social media reach and engagement through gear give-aways, experience packages, and gamification of member content. Collaborate with outdoor community peers to schedule, host and facilitate events and identify further opportunities to reach women and minorities in the outdoors. Drive seasonal content calendar and events framework to further community growth, connection, and pursuit of adventure.

Orchestrated launch for genetic new products to expand market share and generate new revenue channels. Leveraged industry trends and competitive analysis to improve marketing strategy and inbound lead generation by 500%. Coached sales associates in product specifications, sales incentives and selling techniques, increasing customer reach and distribution. Drafted comprehensive joint venture proposals, LOIs, and MOUs to meet the needs of international business and marketing opportunities. Oversaw preparation of sales marketing copy, images, videos, emails and other collateral.

CO Created and organized national sales team anchored by channel marketing program, performance based incentives, key partner strategies Directed sales and licensees across 6 national markets: CA, CO, OR, WA, NV, MD Achieved 164% YOY national sales revenue growth and doubled distribution Built reporting tools for state partners and licensees to share revenue, analytics, and performance metrics Grew key account YOY revenue by 20% through development of National Brand Benefits Program Achieved $19.2MM in topline revenue in 2018

CO Launched brand February 2019 with DTC and B2B sales platforms Organized sales planning, structure, account management, compensation plans Increased distribution 100% from Q2 to Q3 2019 Monitored sales team performance, analyzed sales data and measured against individual and company KPIs Drove 10x revenue increase in 6 months Led key partnership development, strategy, term negotiation, and channel revenue

Launched national celebrity cannabis brand across CO and WA Grew distribution from 0 to 200 points in 12 months Created sales organization, process, and reporting matrix Developed flower sourcing process, procedure, review, purchase, and reporting tools Built and oversaw field marketing department and channel marketing program that hosted 200 vendor days in 12 months Generated monthly sales analytics and reports with business intelligence systems Grew topline revenue zero to $3.8MM in first 12 months

CO