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Digital Marketing Coordinator

Digital & Media

Innovative and conscientious Creative Digital Marketing Strategist with 16 years of experience leading successful campaigns, product launches, promotions, and development. Collaborated with teams to exceed goals by implementing and elevating brand awareness, SEO, content optimization, SaaS development, social media engagement, along with several other projects that contributed to substantial growth. Constantly strive to amplify expertise and always enthusiastic about collaborating fresh and creative ideas.

• Maximized conversions 89% by restructuring all PPC campaigns within my first 2 weeks of starting.
• Creating performance-driven content for testing specific call-to-action approaches & designing several more for consistency.
• Leveraging Google Analytics and A/B testing to monitor KPIs through marketing strategies, website content, and user experience.
• Refreshing branding materials with targeted concepts to boost site visitors and lead submissions.
• Launching & implementing content on Bing, Waze, and revamping Google Business in order to increase organic rankings.
• Saved company $90k annually from renewing contract with outsourced con artist that presented themselves as "Expert SEO Strategist" while creating fabricated results.

• Executed strategic digital marketing campaigns with focus on maximizing customer engagement across social platforms that contributed to 60% of sales.
• Pioneered approximately 300 annual projects & improved productivity by utilizing SaaS tools like Monday.com to collaborate with production departments.
• Analyzed reports to forecast peak season expectations for high volume drop ship clients like Uncommon Goods, Wine Enthusiast, The Grommet, and Wayfair.
• Increased annual revenue $700k by revamping 500 suppressed listings on Amazon with keywords & adding both beneficial and crucial details that were initially ignored.
• Attended IRCE Amazon workshops to expand knowledge of Seller Central, A+ Content, and implementing Seller Fulfilled Prime.
• Launched new product that engaged social audiences immediately with trending hashtags and tagged content which drove combined sales of $450k through retail site & Amazon.
• Established relationships with several marketing agencies and beverage distributors that submitted purchase orders for Jim Beam, Jack Daniels, and Woodford Reserve.

Marketing & Branding Director

• Facilitated development, execution, and enhancement of eCommerce initiatives and projects to ensure customer satisfaction, quality of service, and marketing campaign goals were achieved.
• Launched interior design blog with informative content, strategic links, and eye-catching product designs that resulted in 70 - 100 daily subscribers over six months.
• Orchestrated several marketing campaigns with focus on SMM, SEO, and SEM in order to reach target audiences.
• Developed and maintained CRM database of interior designers, which included specific and relevant demographics in order to enhance campaigns.
• Planned and executed e-commerce proposition, including positioning, values, tone of voice, and design elements to bring value and convenience to customers.

eCommerce Manager

Find out detailed information about Amy Esposito, Digital Marketing Coordinator in Manassas, VA

Amy Esposito: Digital Marketing Coordinator in Manassas, VA

Amy Esposito

ECPI University