Amy Esposito: Digital Marketing Coordinator in Manassas, VA

• Maximized conversions 89% by restructuring all PPC campaigns within my first 2 weeks of starting. • Creating performance-driven content for testing specific call-to-action approaches & designing several more for consistency. • Leveraging Google Analytics and A/B testing to monitor KPIs through marketing strategies, website content, and user experience. • Refreshing branding materials with targeted concepts to boost site visitors and lead submissions. • Launching & implementing content on Bing, Waze, and revamping Google Business in order to increase organic rankings. • Saved company $90k annually from renewing contract with outsourced con artist that presented themselves as "Expert SEO Strategist" while creating fabricated results.

• Executed strategic digital marketing campaigns with focus on maximizing customer engagement across social platforms that contributed to 60% of sales. • Pioneered approximately 300 annual projects & improved productivity by utilizing SaaS tools like Monday.com to collaborate with production departments. • Analyzed reports to forecast peak season expectations for high volume drop ship clients like Uncommon Goods, Wine Enthusiast, The Grommet, and Wayfair. • Increased annual revenue $700k by revamping 500 suppressed listings on Amazon with keywords & adding both beneficial and crucial details that were initially ignored. • Attended IRCE Amazon workshops to expand knowledge of Seller Central, A+ Content, and implementing Seller Fulfilled Prime. • Launched new product that engaged social audiences immediately with trending hashtags and tagged content which drove combined sales of $450k through retail site & Amazon. • Established relationships with several marketing agencies and beverage distributors that submitted purchase orders for Jim Beam, Jack Daniels, and Woodford Reserve.

• Facilitated development, execution, and enhancement of eCommerce initiatives and projects to ensure customer satisfaction, quality of service, and marketing campaign goals were achieved. • Launched interior design blog with informative content, strategic links, and eye-catching product designs that resulted in 70 - 100 daily subscribers over six months. • Orchestrated several marketing campaigns with focus on SMM, SEO, and SEM in order to reach target audiences. • Developed and maintained CRM database of interior designers, which included specific and relevant demographics in order to enhance campaigns. • Planned and executed e-commerce proposition, including positioning, values, tone of voice, and design elements to bring value and convenience to customers.