Amy Esposito: Digital Marketing Coordinator in Manassas, VA
Amy Esposito
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Digital Marketing Coordinator
Manassas | United States
Skills
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Interests
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Work experience
Atlantic Sun Control, Inc
Digital Marketing Coordinator | 03/2020 - Current
• Maximized conversions 89% by restructuring all PPC campaigns within my first 2 weeks of starting.
• Creating performance-driven content for testing specific call-to-action approaches & designing several more for consistency.
• Leveraging Google Analytics and A/B testing to monitor KPIs through marketing strategies, website content, and user experience.
• Refreshing branding materials with targeted concepts to boost site visitors and lead submissions.
• Launching & implementing content on Bing, Waze, and revamping Google Business in order to increase organic rankings.
• Saved company $90k annually from renewing contract with outsourced con artist that presented themselves as "Expert SEO Strategist" while creating fabricated results.
Thousand Oaks Barrel Co
Marketing & Branding Director | 06/2017 - 01/2020
• Executed strategic digital marketing campaigns with focus on maximizing customer engagement across social platforms that contributed to 60% of sales.
• Pioneered approximately 300 annual projects & improved productivity by utilizing SaaS tools like Monday.com to collaborate with production departments.
• Analyzed reports to forecast peak season expectations for high volume drop ship clients like Uncommon Goods, Wine Enthusiast, The Grommet, and Wayfair.
• Increased annual revenue $700k by revamping 500 suppressed listings on Amazon with keywords & adding both beneficial and crucial details that were initially ignored.
• Attended IRCE Amazon workshops to expand knowledge of Seller Central, A+ Content, and implementing Seller Fulfilled Prime.
• Launched new product that engaged social audiences immediately with trending hashtags and tagged content which drove combined sales of $450k through retail site & Amazon.
• Established relationships with several marketing agencies and beverage distributors that submitted purchase orders for Jim Beam, Jack Daniels, and Woodford Reserve.
Ready to Cover
eCommerce Manager | 02/2012 - 04/2017
• Facilitated development, execution, and enhancement of eCommerce initiatives and projects to ensure customer satisfaction, quality of service, and marketing campaign goals were achieved.
• Launched interior design blog with informative content, strategic links, and eye-catching product designs that resulted in 70 - 100 daily subscribers over six months.
• Orchestrated several marketing campaigns with focus on SMM, SEO, and SEM in order to reach target audiences.
• Developed and maintained CRM database of interior designers, which included specific and relevant demographics in order to enhance campaigns.
• Planned and executed e-commerce proposition, including positioning, values, tone of voice, and design elements to bring value and convenience to customers.