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Creative Director

Creative & Design

I'm a Southern California based Art Director, Designer, and Producer with 12 years of experience creating and managing a range of campaigns and design projects for established fashion and lifestyle brands.  My heart belongs to the ocean and I'm seeking opportunities to collaborate with sustainable brands.

I have an adoration for solid, clean design. I believe in the theory, process and getting your hand's dirty approach. From concept to completion I enjoy problem-solving and aim for the highest results.

QUALIFICATIONS
• Perform executive duties in brand development, social & digital marketing
• Conceive, direct and produce photo shoots for marketing campaigns
• Commission and direct photographers, illustrators and stylists/make-up artists
• Edit photo shoots and direct the retouching of images
• Discover, develop and maintain relationships with current and emerging creative talent: photographers, stylists, illustrators, designers, etc.
• Sound knowledge of the creative process in print, web, video, and apparel
• Excellent interpersonal and communications skills
• Ability to coach teams to improve creative and producing all work cost-effectively and on schedule
• Strong understanding of marketing principles and the impact of marketing strategy on creative development
• Proficient in Adobe Creative Suite and Microsoft Office


For the Unconventional (F-U) | Creative Director (08/16 - 09/18)
Lead the creative and design direction of a curatorial platform engaged in ongoing branded projects including limited edition produced items, pop-up exhibitions, and journal entries featuring a multidisciplinary collective of artists. My role includes:
• Developing the brand identity followed by visual guidelines
• Design and implement a custom, forward-thinking website 
• Develop digital assets for social marketing and promotion of new exhibitions and products
• Design and layout presentations and promotional marketing materials to attract new partnerships
• Conduct artist interviews and write to my heart's content

Libre Design | Senior AD (01/18)
• Concept, storyboard, and design/layout 2018 campaign pitch deck for Supra Footwear

THE LA FASHION MAGAZINE | Creative Director & Executive Editor (12/15 - 07/16)
• Rebrand and craft a new visual identity, brand guidelines and a new voice for The LA Fashion Magazine 
• Art direct and redesign a quarterly magazine from top to bottom; including all branding, promotional, and marketing materials to support sales and e-commerce teams
• Create editorial boards and oversee all department editors
• Hire and manage a staff of writers, photographers, stylists, make-up artists, and designers
• Conceive, direct, and produce all editorial photo shoots
• Mentor junior team members, inspiring and encouraging designers and writers while guiding progress and creative output
• Cast models while developing relationships with local talent agencies
• Manage all budgets and process all talent invoices in a timely manner
• Artist interviews

Art Directed and designed quarterly magazine from top to bottom; including all branding and marketing materials. Hired
and managed all staff which included writers, photographers, stylists and designers. Concepted and produced all studio
and off-site editorial shoots.

Creative Director/Editor/Producer

Developed a global positioning and scalable communications platform for ASICS TIGER that generated awareness and excitement, built on the legacy and fed both high-volume and high-energy retail opportunities. My role included:
• Creating and developing a strong design language and elements paired with unique visual graphic treatments for advertising, retail, digital and consumer-facing brand videos
• Discover and maintain relationships with current and emerging photographers, stylists, illustrators, designers, etc.
• Conceive, direct and produce photo shoots for the 2015 and 2016 Spring/Summer footwear campaigns
• Create marketing and visual guidelines for the ASICS TIGER brand and their agency partners and outside regions
• Design and Layout compelling creative marketing decks for Power Point presentations
• Support ASICS sales team with branded print and video assets
• Initiate store floor plan ideas and influence the creative at Fred Segal/Conveyer retail pop-up
• Develop a retail-focused 2016 A/W campaign for ASICS TIGER’s new product for sell-in at Foot Locker retail outlets
• Commission and direct photographers, illustrators, and stylists/makeup artists
• Location scout and cast talent while developing relationships with local talent agencies
• Edit photo shoots and direct the retouching of campaign imagery
• Communicate creative direction directly with editors, retouchers, and production of all assigned projects


Senior Art Director/Producer

Developed and designed brand identity and applied to various marketing touch points for Norwegian World Champion and Pro Vert Skater, Adil Dyani. Managed and oversaw all creative projects for Dyani Ramps and DUSCETTI Skateboards. Build out websites, press kits and presentations for new partnerships in addition to overseeing the World Record Bomb Drop event held at the Royal Norwegian Air Force Military Base in Tjome, Norway, September 2013. 


Art Director/Creative Manager

As a frequent consultant at Walt Disney Records my duties included:
• Attended weekly brand meetings; discussed marketing initiatives and creative kickoffs for the design and development of music album packaging and supporting collateral
• Assigned projects, communicated direction and supplied creative assets to in-house and outside designers
• Coordinated brand marketing, creative and legal approvals
• Attended weekly production meetings, report status of high-volume projects in progress, confirm prepress and film delivery deadlines
• Organize and develop a naming convention for 10+ years of Disney Music Group creative assets for processing and archiving in Cumulus Digital Asset Management Software

Project Supervisor

Ideate, develop and design trade show sales & press kits, directories, brand identities, social media ads and all trade event signage and floor maps.

Freelance Graphic Designer

Communicating with multiple marketing directors, I fulfilled numerous creative requests including the design and layout of indoor & outdoor posters, standees, window clings, social ad banners, tabs, and E-blasts for Retail Advertising.

Taking measure of the existing e-commerce site, I was effective in the execution and interface design
of Revolve’s first online magazine emphasizing emerging and high-end designers, editorials, trends, style guides and designer look books. 

Additional projects included the design, layout and production of:

• In-store packaging, sache/garment bags and hang tags
• Corporate business cards
• Create sales pitch presentations for new potential e-commerce accounts
• Manage and produce store opening installation featuring works by artist, MWM
• Manage and direct all communications between client and print vendors


Freelance Art Director

Creative lead on the 2007 Spring/Summer Accessories Campaign. Created and maintained style guides in addition to the design and layout of all print collateral and branding assets.

• Reported directly to CEO, Paul Marciano, for ad campaign selects and approvals
• Attended weekly advertising meetings; discuss open projects, marketing opportunities, and deadlines
• Executed design and layout of mailers, postcards, invitations, and outdoor adverts
• Layout of regional and international ads 
• Attended weekly International meetings; approve licensee advertorials and outdoor adverts
• Managed junior designers and interns; assigning various ad layouts and guiding projects through design development 
• Attended all print press checks for quality control

Senior Designer

Interpret marketing work orders; appropriated creative strategies through development. Main focus on Disney Preschool and Disney Channel titles, e.g., Winnie The Pooh, Hilary Duff, and High School Musical. Produced captivating key art for DVD packaging, posters, outdoor, trade materials and consumer ads. 

Duties included:
• Produced and maintained consistent sales and consumer print materials while meeting expedited deadlines through channeling and outsourcing creative assets 
• Managed a team of in-house and outside designers, copywriters and printers
• Compiled and supplied key creative assets to artists and vendors
• Coordinated projects through legal and proofing; maintain creative and marketing approvals
• Design and prepare presentation boards for annual marketing sales meetings
• Maintained weekly status reports including Print Operations, POP, Consumer and Trade deadlines
• Process vendor invoices through SAP

Find out detailed information about Amy Frederick, Creative Director in Vista, CA

Amy Frederick: Creative Director in Vista, CA

Amy Frederick

Pasadena City College