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Email Marketing Manager

Marketing & Sales

<p>A Communication Studies graduate with an emphasis in Organizational Communication. I specialize in: Email marketing, SMS marketing, eCommerce, creative strategy, training and development, retail store operations, public relations, and project management. I am able to provide employers with administrative support and professional communication skills through my affinity and knowledge of the action sports, fashion, dance, home decor, and travel industries.</p>

•Partner with Marketing Team and Designers to develop email marketing strategy including funnel campaigns, drip email marketing campaigns, and ongoing email marketing, including promotional and educational content to segmented email lists.

•Design and develop the layout, look and design of brand emails by independently executing in Mailchimp and Klaviyo with the support of our in-house creative team. 

•Write and proofread emails for clarity, content, grammar, and spelling, plus ensure quality emails are sent consistently by thoroughly completing all QA — testing links, proofing with the team, attaching correct lists and checking renderings.

•Monitor and track all email metrics — direct sales revenue, KPIs, click-through and open rates, list growth and decline, etc. Report summaries, results, and recommendations to drive revenue and engagement.

•Work with in-house teams to envision, develop, and execute on new visual and written assets that work across digital platforms.

Email & SMS Marketing Manager

Marketing Team

Marketing Coordinator for the following brands:
•	SLVDR
•	Nikita
•	Bonfire Outerwear
•	Sessions MFG

•	Support marketing department by scheduling and organizing the creation of website content.
•	Work with the graphic design team and third-party resources to help deliver content that has a strong brand message.
•	Create marketing strategies that cater to specific demographics and age groups.
•	Monitor budget and digital ad spend with detailed reporting, analytics and KPIs.
•	Monitor marketing industry news and submit reports on emerging trends to management each month.
•	Work with marketing team to coordinate day-to-day activities that lead to the completion of projects and tasks.

Marketing Coordinator

•	Managed calendar, project deadlines, and weekly status meetings to ensure successful implementation and execution of cross-departmental workflow.
•	Reviewed, analyzed, and reported on web and digital advertising analytics (Google Adwords, Analytics, Facebook Ad Manager). 
•	Maintained and updated web, blog, and product content on Wordpress, BigCommerce, and Shopify alongside of coordinating overall online campaigns and emails.
•	Maintained budget tracking system of all Marketing expenditures, credit card transactions, and receipts including photoshoots, tradeshows, and expense reports.
•	Developed internal approval system process document to expedite cross-departmental workflow.
•	Provided project results and scorecard reporting.
•	Acted as liaison between third party marketing consultants, providing pertinent information and facilitating communication between external and internal resources, alongside of coordinating overall online campaigns and emails.
• Built social media marketing on Facebook, Twitter, lnstagram, Google+, YouTube, Vimeo, and Snapchat.
• Maintained database of Clatographers and Brand Ambassadors.
• Monitored and archived placement in print publications and online blogs.
• Searched media outlets - print, web, etc. for placement.
• Assisted with product placement, promos, photo shoots, events and seeding to tastemakers.
• Maintained, updated, and revised New Leaf to provide top-level oversight and planning of projects.
• Maintained, updated, and revised Basecamp projects monitoring all cross-departmental tasks to achieve company goals.
• Brainstormed with marketing team, develop and manage Campaign/Product Briefs from concept to kick off and execution between all departments.

Digital Project Coordinator

•	Exceeded LY Q2 and Q3 numbers for Buena Park location. 
•	Top salesperson in volume in Q1 through Q3 at Buena Park location.

Assistant Store Manager

• Produced shrink results ranging from .03 – 1.0.
• Provided knowledge to customers and associates on snowboard assembling and fitting riders.
• Provided knowledge and training on how to grip, assemble, disassemble and sell skateboards.
• Shared product knowledge with customers while making personal recommendations.
• Demonstrated that customers come first by serving them with a sense of urgency.
• Worked as a team member to provide the highest level of service to customers.
• Maintained store appearance and presentation.
• Promoted to higher volume locations at Zumiez from 2011 through 2013 including: Riverside, Rancho Cucamonga and Brea.
• Zumiez Top 200 in Sales during the years 2011-2012.

2nd Assistant Manager 

Find out detailed information about Amy Gonzales, Email Marketing Manager in Portland, Oregon

Amy Gonzales: Email Marketing Manager in Portland, Oregon

Amy Gonzales

Cal State University, Fullerton

Riverside City College