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Account Director

Top Management

Marketing leader passionate about doing great work, growing teams
and developing relationships built on honesty, collaboration and trust.

Craves challenges. Wired to approach each with optimism, attention
to detail, fresh thinking and a test and learn mentality to make processes
run as efficiently as possible.

Inspired by pushing boundaries with smart strategic and creative work
by discovering insights that drive consumer action.

Jack of all trades. Experience in Brand Planning, Broadcast, Print, Digital,
Social, Mobile, In-store, eCommerce, Direct & In-Restaurant marketing.

Clients include: Red Robin, Procter & Gamble (Gillette, Costco
& Rite Aid customer teams) & BISSELL

ACCOUNT DIRECTOR
Account lead currently managing the Red Robin AOR relationship

Co-create and execute Marketing plans that deliver exceptional work, results, thought leadership, strategic planning, integrated marketing campaigns. Executing traditional, digital, social, eCommerce and in-
restaurant creative executions managing end-to-end production

Integer lead for multi-agency team, working with Media Planning & Buying and PR agencies to develop full year marketing plans for each initiative to ensure a consistent brand messaging across channels

Build and maintain meaningful senior client relationships, ensuring long-term stability and growth

Utilize analytical skills to interpret data and translate insights into action

Forecast, negotiate and manage statements of work, overseeing $5M+ in agency revenue and a staffing plans of 22 cross-functional members
to ensure profitability

Generate a strong team dynamic and grow team members

Led marketing support of the full P&G portfolio at Rite Aid and Costco, developed unique customer specific programs, supported National
brand programs, and crafted sell in stories for the Sales team. Rite Aid
NFL program resulted in a 57% increase in in-store sales and a 300%
increase in online sales

Created Gillette global guidelines for each initiative across key
retailers: Amazon, Target, Walmart, CVS, Kroger, Costco, RiteAid, and TMall in China to develop customized strategies, tools, and artwork for
their stores and eCommerce sites that drove overall category growth and sales

Managed shelf strategy, key customer sell in, eCommerce, monthly
email, and on-machine point of purchase merchandising for BISSELL
floorcare products

Strategically led the global overhaul of powerbar.com from design
to in-house build, partnered with the UX team on the wireframes, worked with development team to create a custom CMS, and developed a new content strategy based on site analytics

Responsible for strategy across all PowerBar touch points: Print, eCRM, mobile site build, Endurance Race Expos and Events, Active.com partnership, Team Elite athlete activities and PowerBar's presence on social media channels (Facebook, Twitter, Instagram, YouTube)

Global Account Director

Managed the LG Global Home Appliances account based in New York; in charge of strategic planning and creative development for the LG client based in Seoul, SK. Utilized local insights to create regional adaptations of global campaigns by working closely with the 76 local Y&R offices

Led award winning LG Kompressor Elite campaign exceeding
share & sales targets: awarded a Gold Clio, Gold London
International Award and D&AD; achieving 3x the predicted views on YouTube in the first week of the launch

Global Account Supervisor

Managed the implementation of the P&G's first Brand Agency Leader (BAL) global model.  Responsible for all agency fees, budgets and working relationships with partner agencies across the client business; including P&G's roster of in-store, digital, media, PR & influencer partners to ensure all work laddered up to
one strategic idea

Hand-picked for global account management exchange program to work on the Sony Internet TV launch at Saatchi in Sydney, Australia. Contributed to planning and research in the Australian marketplace and managed full campaign development


Contributed to the development of American Express Customer Marketing Learning lab pilot program; developed data-informed digital and direct mail communications influenced by customer card purchase data to offer more
meaningful services specific to their purchasing habits

Managed B2B marketing for IBM software group; performed digital qualitative testing, optimized the creative templates; resulting in a 54% increase in response rates

Account Executive

Find out detailed information about Amy Johnson, Account Director in Denver, CO

Amy Johnson: Account Director in Denver, CO

Amy Johnson

UNIVERSITY OF COLORADO