Amy Johnson: Account Director in Denver, CO

Clients include: Red Robin, Procter & Gamble (Gillette, Costco & Rite Aid customer teams) & BISSELL ACCOUNT DIRECTOR Account lead currently managing the Red Robin AOR relationship Co-create and execute Marketing plans that deliver exceptional work, results, thought leadership, strategic planning, integrated marketing campaigns. Executing traditional, digital, social, eCommerce and in- restaurant creative executions managing end-to-end production Integer lead for multi-agency team, working with Media Planning & Buying and PR agencies to develop full year marketing plans for each initiative to ensure a consistent brand messaging across channels Build and maintain meaningful senior client relationships, ensuring long-term stability and growth Utilize analytical skills to interpret data and translate insights into action Forecast, negotiate and manage statements of work, overseeing $5M+ in agency revenue and a staffing plans of 22 cross-functional members to ensure profitability Generate a strong team dynamic and grow team members Led marketing support of the full P&G portfolio at Rite Aid and Costco, developed unique customer specific programs, supported National brand programs, and crafted sell in stories for the Sales team. Rite Aid NFL program resulted in a 57% increase in in-store sales and a 300% increase in online sales Created Gillette global guidelines for each initiative across key retailers: Amazon, Target, Walmart, CVS, Kroger, Costco, RiteAid, and TMall in China to develop customized strategies, tools, and artwork for their stores and eCommerce sites that drove overall category growth and sales Managed shelf strategy, key customer sell in, eCommerce, monthly email, and on-machine point of purchase merchandising for BISSELL floorcare products