Amy Miller:

Led and launched the primary brand campaign for Be Boulder. including the messaging campaign, cross campus training sessions and actual design creation of materials for campus-wide use. Organized effective brand training sessions, guided brand strategy, produced visual identity toolkit pieces and visual style guidelines for campus. Provided brand support and creative art direction to all campus partners. • Represented the CU Boulder campus as an integral member of the CU system brand team in conjunction with all four campuses (Denver, Anschutz, Colorado Springs, and Boulder). • Spearheaded and maintained the CU Boulder design group for all creatives on campus, offering support and resources to create a culture of collaboration.

Lived and championed core values of working with purpose, going all in, being curious and resourceful, measuring results, innovating, and advancing equity and inclusion in the field. Proven success supervising and mentoring Studio designers, copywriters, and providing guidance for Studio project managers. Meticulously and thoughtfully oversaw brand alignment throughout every project, through review of specific brand guidelines and ensuring nothing is lost in translation from client to creative teams. This was essential to keep the employer brand at the forefront of collateral. • Oversaw studio creative work: production, proofing, and quality control. • Inspired client confidence and project success as the creative team liaison for the duration of the work through open and honest communication. • Led the team to consistently deliver stellar client experiences and creative. • Managed the outsourced relationships with designers and staff. • Produced and managed Studio quoting for client services and confirmed that the creative details for requests are in alignment with the SOW. • Provided Project Managers guidance with Employer Brand/EVP associated tasks to ensure the process was clear and being followed. • Acted as the failsafe when Project Managers were not communicating new or existing requests appropriately.

Managed and coached a team of 3 designers in developing conceptual skills, including critiquing design projects and providing constructive feedback. Initiated and successfully led creative ideation sessions inspiring new design perspectives and multiple concepts for creative direction. Drove brand consistency and visual alignment across multiple channels including print, digital ads, large format, advertising, marketing and social media. • Versed in all aspects of creative project management: pitching new projects, client service, team leadership, interpreting project goals, adhering to estimates and budgets, and maintaining brand identity standards. • Worked in conjunction with the other three campuses in the University family to stay on top of trends and branding requests, and to provide visual consistency. PROFESSIONAL EXPERIENCE amykmillerdesign.com I am an accomplished creative director with a track record of success in campaign concepting and creation - with a deep understanding of content strategy practices and message platform development. I inspire team members and agencies to do their best, most creative work, while pushing the boundaries of what has been done before.