ANA PALOMO:

Lead and manage the commercial plans, the strategies, product assortment, pricing strategy, and sourcing strategy, with increased sales results and improvement in margin and ROI for the Hush Puppy Brand. OTB compliance and the quality of the inventory for all brands. Lead the Product Development Department and the change management in place, by establishing goals, roles, processes and responsibilities to design, develop and merchandise cohesive and competent collections, according to the strategy and commercial plans. Achievements: Lead and implement change management to introduce a collection building process with systemic methodology, creative tools, and innovative procedures, to design and develop cohesive collection according to the strategy and business plans. Thus, this change helped the process, to reduce the time to market, and improve the quality of the new products.

Lead and manage the product development process to establish a new organizational structure, defining its objectives, roles, and responsibilities, to execute the strategies and commercial plans. Throughout this change in management, responsible for delivering a strong product assortment, an adequate sourcing matrix, and a competitive pricing strategy to reposition the private label business, thereby, search and launch new products, thus, new business opportunities, with higher sales and ROI. Consequently, leading a continuous negotiation process, innovate strategic planning, and implement managerial agile processes, to develop and merchandise highly competitive private labels brand. Achievements: 40% increase in sales and 20% in profit, with the same inventory level, to become the # 1 private label in the ladies’ apparel department. Also, create a new product development organization, with new recruitment, roles, responsibilities, process, and lead a sourcing strategy which included a Shanghai-China's office, to increase competitive product assortment and deliver high GMROI.

Lead and develop a team of qualified professionals, to manage an adequate sourcing strategy, a competitive product assortment with according lifecycle, and attractive pricing strategy, to successfully deliver business goals and financial plans of the Women's apparel department under my responsibility. By establishing the business strategies with a set of goals, to obtain high sales and high ROI, through an adequate merchandising plan, by OTB compliance and inventory control of a multi-brand department, with a wide range of products, locals and international. Achievements: Growth of 52% in sales, improvement of 4 points percent in gross margin, and improvement on inventory turnover from 3 to 5 annually and ROI in 2 points. Successfully developing a team of 8 buyers to become highly competitive and professional merchandisers.

Lead and manage Ladies' Business Apparel, by achieving higher sales results, KPI`s and financial goals, by setting an aggressive strategy plans to relaunch this business category. Responsible for OTB compliance and Inventory compliance. Accountable for developing and managing the sourcing strategy, product assortment, and pricing strategy with rapid market positioning. Also, establishing the advertising and merchandising plans to launch and maintain every brand. Achievements: Rapid growing business with a 30% increase in sales yearly, an increase of 4 points percent in the margin, and improvement in the inventory turnover from 3 to 5 annually. Successful Tommy Hilfiger business with a 100% growth yearly, for 4 years consecutive. Continuously negotiation process with vendors, to establish an economic support plan for marketing and publicity.