Communications and Journalism
Strategic Marketing

This certificate equips students with the marketing, managerial, fundraising, and financial skills required to succeed in the exciting and increasingly competitive world of arts organizations and institutions.

Master's in Communications and Cultural studies

Bike

Fashion

Lifestyle

Music

Outdoor

Streetwear

Surf

Yoga

Health & Fitness

Golf

Dive

Creative Agencies

Fishing

Moto & Powersports

Skate

Snow

Swim

Tech

Triathlon

Wake

Other

Marketing

Sports

Action sports

Apparel

Environmental issues

Surfing

sports marketing

Partnership marketing

Women's Sports

Sustainability

Marketing Manager

Marketing & Sales

Wahine Kai Women's Surf Club

Core volunteer leading the Surf Book Club, co-managing the Instagram account and spearheading various surf specific workshops for women joining the community. 

Olana Swimwear

- Founded and continue to develop a direct-to-consumer swimwear brand focused on quality, fit, sustainability and responsible production - Led end-to-end brand creation, including product creation, brand positioning, and customer relations - Manage direct communication with manufacturing partners on sampling, production, and costs - Built and maintain the e-commerce website, ensuring accurate content, product updates, and a seamless user experience - Manage social media content and creative execution to grow brand awareness and stay current on digital marketing trends - Oversee budgeting, pricing, and act as the sole sales lead, managing customer inquiries and direct-to-consumer sales

<p>Bilingual&nbsp;(Spanish&nbsp;·&nbsp;English)&nbsp;marketing&nbsp;professional&nbsp;with&nbsp;10+&nbsp;years&nbsp;of&nbsp;experience&nbsp;creating&nbsp;engaging&nbsp;marketing&nbsp;campaigns&nbsp;and&nbsp;driving&nbsp;sales&nbsp;growth&nbsp;for&nbsp;organizations&nbsp;in&nbsp;diverse&nbsp;industries.&nbsp;Proven&nbsp;ability&nbsp;to&nbsp;develop&nbsp;content&nbsp;that&nbsp;engages&nbsp;audiences&nbsp;and&nbsp;cultivate&nbsp;high-impact&nbsp;partnerships.&nbsp;Passionate&nbsp;about&nbsp;sustainability&nbsp;and&nbsp;multicultural&nbsp;marketing.</p>

• Created and executed marketing strategies for North and Latin America with strong focus on Lead Generation.
• Owned the e-mail marketing strategy using Marketing Cloud (transitioned from Pardot) and Salesforce (CRM) 
• Managed annual marketing budget 
• Worked closely with the sales team to create effective campaigns targeting the region’s top markets
• Developed the paid social media strategy with a strong focus on LinkedIn
• Managed content creation in Spanish, Portuguese and English, coordinating a team of writers

Marketing Manager, Americas

• Oversaw marketing strategies targeted to dive centers in Latin America and the Caribbean
• Managed strategic partnerships with influencers in different countries of the region
• Organized events for members in some of the most important markets of the region (Mexico, Brazil, the Curacao and Bonaire) to help improve their marketing efficiency
• Wrote and oversaw distribution of bilingual (English and Spanish) B2B and B2C newsletters
• Created and optimized country specific marketing campaigns aimed to promote local diving
• Co-lead the creation and launch of the company’s Spanish Instagram account
• Built and grew key partnerships with highly influential companies in the industry. E.g. GoPro

Marketing Consultant Latin America & the Caribbean

•	Manage B2B content marketing communications for North America and Latin America
•	Create e-mail marketing newsletters targeted North America, Latin America and Brazil using Pardot and Salesforce
•	Write content marketing in English and Spanish, and coordinate content in Portuguese, including articles published on the company’s multi-language websites and social media content
•	Communicate directly with clients to ensure their marketing campaigns accurately follow the company’s brand guidelines in all languages
•	Manage paid and organic LinkedIn campaigns targeting different market segments
•	Support the creation of sales enablement materials

B2B Marketing Executive

•	Managed marketing plans for the Center's institutional programs in collaboration with multiple internal departments and external organizations
•	Created social media strategies on Facebook, Instagram, Twitter and LinkedIn, keeping track on audience engagement and audience increase across platforms. Lead the activation of LinkedIn with 15% increase of followers in the first 6 months
•	Developed digital and traditional marketing campaigns to promote events and fundraising campaigns, and to increase enrollment on the Ballet School and School of Music and Dance
•	Created bilingual materials Spanish/English, growing connections with new and diverse audiences
•	Managed Google Ads Grants increasing CTR in 20%
•	Partnering with creative department, developed engaging marketing materials – flyers, mailers, social media ads and posts, digital banners, website content, minisites and landing pages.

Marketing Associate

•	Created go-to-market marketing strategy for the brand's U.S. launch, highlighting the brand's ethos around environmental sustainability.

Marketing Specialist

• Created and analyzed ticket sales reports, using Tessitura and Excel, for Broadway, Dance, and Music shows. Show sales reach more than 15,000 seats per week 
• Increased attendance from Hispanic audiences by creating bilingual marketing materials for social media, internet, radio and print media
• Coordinated grassroots marketing campaigns to promote shows within specific audience segments
• Created advertising financial reconciliations to easily keep track of shows advertising expenses
• Supported the department with Google Ads and Facebook Ads as needed
• Live social media account management during the Argyros Plaza Grand Opening, a 10 hour event of outdoors, free activities

MBA Marketing Intern

• Helped business executives and government agencies officers achieve their communication goals in Spanish. 
• Awarded with the Excellence award for language instruction in 2015.

Spanish Instructor

•	Designed and implemented the annual communications and marketing plan, increasing reach by 25% to 120,000 users per year
•	Planned the cultural annual program, doubling the concerts presented per year
•	Handled public relations, increasing press coverage by 50%
•	Managed the Bank’s second largest cultural budget nationwide ($50K)
•	Wrote and got general management's approval for the department’s five-year strategic plan
•	As part of the department's team, won 2nd place in the Bank’s annual corporate games

Cultural Department - Programs Manager

•	Implemented press and communications strategies for social economy projects funded by the City of Medellin

Communications Manager

• Designed and implemented marketing strategies to increase tickets sales for the well known theater company in Colombia.

Marketing and Communications Manager

Find out detailed information about Ana Rahlves, Marketing Manager in Greater Los Angeles, California

Ana Rahlves: Marketing Manager in Greater Los Angeles, California

Ana Rahlves