Responsible for:
As a Consumer Product Marketing Manager took lead on optimizing and scaling RxMG's first
consumer financial product and continue building multiple, scalable online consumer
financial products. Develop, optimize and implement the profitable plans to position and promote consumer products for sale.

• Studying the company's products and their benefits for users.
• Develop product marketing strategies (pricing, advertising, product launching)
• Work with various teams (design, acquisition, product, email) to implement
strategies.
• Test marketing product features, releases and ad copy.
• Follow and analyze market trends to position products.
• Evaluate projects using relevant KPIs and feedback from existing and prospective
customers.
• Identify/solve problems in a fast-paced environment and communicate solutions
to the rest of the team and management.

Consumer Product Manager

Responsible for:

The role leads the delivery of all key in-market activity for Chineseinvestors.com (including pricing, brand, campaign, product development and product activity) for all group of companies include subsidiary CBD companies under CIIX umbrella. The role leads virtual
cross-company teams of senior stakeholders to ensure all activities are managed within the GTM processes and IR/ Digital platform sales, delivered on-time and in line with best
practice market launches. Working with senior stakeholders and initiative owners the role
has joint responsibility for outcomes.

• Lead the delivery of in- market customer programs
• Develop and manage Go To Market timelines and key milestones
•   Implement the Go To Market governance framework including integration with internal Customer Launch Readiness process
•   Coordinating and managing marketing campaigns on Google Ads, Bing Ads, and Facebook Ads.
•   Accelerate PPC Marketing using analytical and creative skills.
•   Optimise the delivery of in- market activity by conducting Post Implementation
Reviews and documenting findings for implementation.
•   Provide ongoing and timely program status reporting on all Go To Market activity.
•   Escalate risks and issues to senior stakeholders and present solutions for resolution.
•   Lead cross company virtual teams using project management methodology.
•   Multi-Channel Launch of new Name / new brand - Launched the brand using a multi-
channel integrated marketing campaign - New Name, logo, Branding across the
business, 20 Youtube videos telling some authentic stories from some of the personalities and customers of the business, Print, Digital marketing, Trade / expo,
blogger outreach, SEM, SEO, Social Media, PR and Email Marketing.
•   Develops health and finance educational and training content for multiple platforms,
including social media, landing pages, and e-books.
•   Planned interactive marketing efforts, including ICO/IR campaign, email campaigns,
social media strategy, ads, SEO, SEM and webinars.
•   Worked closely with multiple stakeholders, including executives, subject matter
experts, marketing creatives, and development teams, to create marketing content
and technical documentation on tight deadlines.
•   Used data-driven analysis and information architecture skills to solve messaging and
content problems for companies related to digital adoption, application and platform development, new and CBD products and services, and e-commerce.
•   Synthesized complex, technical, and sensitive material quickly and provided content
solutions optimized for internal and external audiences in a variety of formats.


Achievements:
• Singlehandedly conduct weekly GTM stand ups from the second week with EA,
regular bi-weekly stand ups with the CEO, and individual campaign related
standups.

• Managed SOTs & GRTs campaign in the first month with the business

• Currently taking the initiative to refine processes on the team accepting new

initiatives to alleviate workload by being the first point of contact.

• Market two subscription-based monthly financial newsletters and strategies web

content produced by bilingual staff and third-parties.

• Dramatically increased lead generation through all promotional channels, including

radio, cable TV, and internet.

Chief Marketing Officer

Responsible for:

This was a marketing role that primarily caters to B2B which sits within the Finance industry.
My role primarily was to contribute to the delivery of CII Media Pty business objectives by
providing strategic marketing solutions to develop the business and build customer
satisfaction and loyalty:

•	To develop and implement digital and marketing plans for the CII clients
development division keeping in mind the overarching strategic marketing strategy.
•	Monitor all aspects of key competitors using SWOT analysis, develop strategies
through market research to meet competitive threats and/or develop strategies to achieve competitive advantage, pricing recommendations on new and existing
products, product bundling, customer engagement, business planning and aligning
market strategy by segment.
•	Marketing channel optimisation, B2B marketing communication, support and maintain integrations with partners such as NAB, Commsec, FXCM,E-Trade, Monex
securities, LTG Goldrock etc to launch selected offerings and manage ongoing
communications with target audiences.
•	Campaigns largely incorporating a mix of eDM and web, microsite and landing pages,
key word rich content, case studies, Google Adwords - PPC and display, blogs, social
media, mobile, PR, video, case study design and segmentation.
•	Product and lifecycle automated campaign (acquisition, retention and reactivation)
and UVP communications, lead generation, nurture and competitor campaigns, data
analysis and project management.
•	Ensure deliverables demonstrate value and a return on investment, meet our clients'
strategic requirements and CII Media's quality standards, including brand guidelines.
•	Plan and manage marketing budget, media buying, ensure presence at relevant
events and budget reconciliation to effectively meet revenue targets.
•	Generate and update all internal campaign tracking reports, monitor and communicate on key fulfillment performance indicators to management and internal
stakeholders.
•	To contribute to the growth and performance objectives of the business,
continuously developing and integrating the marketing function through the implementation of new initiatives which drive further product sales and conversions.

Achievements
•	Managed a dual role - CEO and CMO - within 3 months of joining the business
•	Successfully piloted social media campaigns meant for branding purposes but
generated an ROI 7 times the initial investment. Adwords and Bing campaigns
generated over a million dollars - more than 5 times the initial investment.
Successfully transitioned into digital advertising while moving away from more
traditional forms of media. Managed the largest marketing budget within the online
trading division in Australia
•	Took the initiative to drive continuous improvement with team performance, for
example: constantly evolving and refining processes to keep the team working
efficiently and effectively, allowing each member to work to their full potential
•	Managed a Marketing from May 2016 and have an overall responsibility for building
and maintaining a high-performance culture through effective performance
management, communication and coaching of staff.
•	The business plan has generated 65% growth from inception to date.

•	Increased active clients base by 35% through sales and marketing strategy.

•	Successfully developed effective marketing campaigns for clients resulting in repeat
business.

•	Increased supplier channels by 45% through successful negotiations and

partnership opportunities.

•	Increased database size by 60% through customer retention and lead generation

strategies.

•	Successfully delivered $1.2m worth of marketing campaigns in the last year alone.

Responsible for:

•	Channel sales management of 21st Century Media products as well as innovation
and product branding.
•	Included is the distribution management and new product development.
•	Founder of Trading, Property & Franchise Expo.
•	Marketing & Operation manager for Trading, Property and Franchise Expo.
•	Sponsorship in media and event for TPF Expo.
•	Media selling for magazine and digital products including:
•	Think & Grow Rich Inc.
•	New Wealth Creator
•	Your Trading Edge
•	Bank Inc.
•	Network Inc.
•	Business development for subscription and distribution network of magazines.
•	Marketing strategy planning for events, and client promotions.


Achievements:

•   Managed and developed Your Trading Edge Magazine in generating over
approximately $1.5 million in revenue. Increasing the revenue by over 400%.

•   Increased market awareness of all publications and developed new revenue
generating processes through digital marketing and websites.

•   Developed new Trading Expo to compete in the market for financial services as well
as supplement Your Trading Edge Magazine customers with further services for lead
generation.

•   Development of new publications expanding the product range of 21st Century
Media from financial services towards luxury and lifestyle.

Director of Sales & Operations

Find out detailed information about Anamika Chowdhury,  

Anamika Chowdhury:

Anamika Chowdhury

Victoria University

Victoria University