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Freelance Graphic Designer

Creative & Design

As a solution-oriented leader, innovative designer, and dynamic illustrator, I leverage four years of progressive and diversified experience. I design and manage mid-to-large scale, aesthetically-pleasing projects from concept to final phases based on art directions and brand guidelines to support marketing, sales, and operations.  I take leadership initiative both independently and within cross-functional teams. I'm also driven to achieve upward mobility.

Some of my key profile offerings and highlighted skills include the following:
-     Innovates effective and visually-compelling graphics with artistic and marketing areas of expertise. Displays creative approach, strong drive and initiative, as well as ability to conceive and execute ideas into functional design solutions.
-     Highly proficient in designing marketing collateral for internal and external utilization, such as email marketing, digital and direct advertising, print ads, trade show materials, website, and product catalogs.
-     Partners with stakeholders on national scope to plan concept and design to creatively and consistently reflect company’s brand identity and campaign initiatives.
-     Proficient in forecasting graphic design budgets and to working within specified budget requirements.


For more information on my skills, expertise, and work samples, please visit my online portfolio:
www.andijoyrussell.com

I contribute to the enterprise achieving $1,500 annual revenue and increased customer satisfaction by innovating custom graphics of diverse animals based on the  images provided.

I also partnered with the Texas Boston Terrier rescue to develop a high-quality, custom portrait auctioned for $300 at large-scale event. 

As a photographer, I set up professional grade studio equipment with a backdrop and multi-point lighting to achieve proficient custom pet portraits involving multiple poses. I bulk edited on-site quickly and efficiently to present a slideshow to customers. I then prepared a presentation and closed sales to customers including various packages with differentiated pricing.

I collaborate with the Divisional Merchandise and Marketing Manager in drafting, designing, and managing depictions of Princess Cruises’ ships according to branding initiatives and corporate requirements. I've also prepared illustrations for implementation to four custom vinyl backdrops for international promotional utilization as well as for direct and digital marketing initiatives company-wide.

Graphic Illustrator

I accomplished a series of promotions and progressive leadership. I consistently was awarded praise and recognition for taking the initiative to implement process and quality improvements enterprise-wide.

I was hand-selected to create, edit, and produce comprehensive training guides with original graphics as well as direct and digital promotional materials. I also designed and delivered training curriculum for up to 75 new employees in three years on Aloha point-of-sale system. Also conducted coaching on menu knowledge, upselling skills, and points-of-service for servers.

I garnered awards for top-tier sales accomplishments within two consecutive years. I contributed to $24Million annual revenue by executing persuasive upselling initiatives within diverse customer demographic. Lastly, I performed best-in-class customer service to strengthen client retention, satisfaction, and referrals.

Graphic Designer, Graphic Illustrator, Manager-on-Duty, Server

I improved brand awareness by collaborating with a four-member team to manifest six original graphics and logos according to client specifications. 

I heightened the effectiveness of brand campaign as well as direct and digital marketing initiatives by preparing new graphics for web, print, and social media platforms.

I improved the efficiency of a high-profile photographer by sorting, filing, archiving, and cataloging prints, negatives, and disc drives. I optimized studio productivity by introducing a digital and physical organizational system according to dates and keywords.

I acquired in-depth experience with Fortune 500 brands including Tanqueray, Dove, Vaseline, Reebok, Calvin Klein, and Clinique while bulk editing and retouching 500+ professional photos.

I provided effective administrative assistance to enhance workforce optimization. I also managed the phone system, coordinated complex schedules, and rolled out advanced system of organizing files and documents.

Studio Assistant

- Improved efficiency and productivity of leading wedding photographer in Austin area by archiving, bulk editing, and retouching thousands of photos a week using Adobe Lightroom and Photoshop 
- Met with 30+ clients to discuss custom needs and preferences to create personal commemorative full color wedding albums using Adobe Photoshop and Indesign, and prepped files for print.

Graphic Design Intern, Album Designer

Find out detailed information about Andi Joy Russell, Freelance Graphic Designer in Austin, TX

Andi Joy Russell: Freelance Graphic Designer in Austin, TX

Andi Joy Russell

University of Texas