PR & Marketing Expert

Marketing & Sales

Authentic	Creative	Optimistic	Respectful	Strategic

- Developing and managing Communication and Marketing campaigns
for various clients
- PR and Communications
- Project Management
- Sponsorship sales

Clients: VNG, ERGO Insurance group, Avery Dennisson, Tracktics, Instat. SevenOne Media, ARD, Cheetah Mobile etc. 

Independent Consultant for (Sports) Marketing and Communications,

Senior Project Manager PR AND Marketing

I 2019 I 2013 - 2016

Independent consultant in the areas of PR, Marketing, Business Development, Project Management and Sponsorship
Management and Brand Management, such as for:
●	International Project Manager (Marketing) for eSports World Cup  (EWC) at EFG

Freelancing PR and Marketing Expert

Leading positions in PR & Marketing	2009 - 2023

●	Developing and executing communication and marketing strategies and activities as an internal PR Manager of different relevant companies, such as: WMF, ARD, NOVENTI, MDR, VNG AG or WOLFFBERG Communication
●	External consultant for different brands and companies, such as: ERGO, Volkswagen, BMUV, DHL, Hogarth
Worldwide Pro7Sat1, 888sport, Avery Dennisson, Convex Energy, Cheetah Mobile, BELANTIS etc.
●	PR and Communications strategy, Media Relations, Sustainability Communications

●	Content production (press, tv, radio, social media, such as press releases, video content, podcast etc.)
●	Project Management; Planning and implementation of PR and marketing projects including content, budget or
collaboration with internal/external stakeholders

●	Advisory and service function for C-levels and management boards in all matters of external communications
●	Establishing and Management of partnerships, CSR activities or employer branding

●	Content production (press, tv, radio, social media, such as press releases, video content, podcast etc.)
●	Organization and realization marketing events (trade fairs, roadshows, PR events etc.)
Core Competences

German
English
Media Relations	Creativity	Sports	PR & Marketing	Writing and	 Russian
Marketing	 Strategy	 Content	Language skills
Production


Selected Activities
●  International Project Management for the eSports World Cup onside of EFG

●  Managing a PR and Marketing project for federal ministry BMUV in the context of UEFA EURO 2024
●  international PR of WMF and responsibility for a PR campaign with a celebrity from Hollywood

●  Successful project management for Volkswagen in the context of UEFA EURO 2020

●  Project Management for advertisement & sports and music cooperations for MIGROS (onside of Hogarth)
●  Managed PR in Germany for DHL, NOVENTI, Parques Reunidos or SPORTRADIO DEUTSCHLAND
This template was made by	Slidesgo


SELECTED CAREER DETAILS

2011   2016	 2021

2009   2013   2019

Project Management

Spokes person and responsible for corporate communications and marketing activities, media relations, external
communications and content production at VNG AG, a leading company on the German gas market
●	Sustainability Communications Manager

●	Responsible for PR, Media Relations, Brand Management and sports sponsorships

Senior PR Manager

●	Senior Sponsorship and Project Manager for ERGO - partnership with DFB Pokal

●	Senior Project Manager PR for sports and music partnerships at Hogarth Worldwide for MIGROS
●	Interim CMO at SPORTRADIO DEUTSCHLAND & FEMOTION

●	Interim Senior Communications and sports partnerships Manager at NOVENTI (partner of FC Bayern Munich)
●	Examples of other clients: ERGO, WMF, Pro7Sat1, 888sport, DHL, Avery Dennisson, Cheetah Mobile, rtc.

Project Manager

Senior Account Manager for projetc in PR and Marketing for clients, such as DHL, VNG, BELANTIS, Paracelsus, GRK
- CMO and Spokesperson of Germany's amusement park BELANTIS as the strategic communications and marketing lead, development and realization of press and marketing strategy in order to increase awareness, sales and loyalty
- Conception, planning and realization of effective marketing and PR
campaigns
- Develop creative ideas, concepts and strategies in cooperation with other internal teams and external partners
- Project Management
- Sports Sponsorships (RB Leipzig & SC DHFK Leipzig), media co-
operations, event planning
- Planning and managing assigned project budgets within the given
targets
- Media relations, including story and message development, creating
and ongoing development of media contacts
- Develop and manage project timelines
- Develop and manage relationships with suppliers

Senior Account Manager PR & Marketing

●	Senior Key Account Manager and responsibility for the planning, coordination and implementation of PR and marketing strategies for various clients, such as DHL, ORNIKAR, KIROW, DDP, GRK Golf, Parques Reunidos

●	overall communications and marketing planning for clients, creation of strategies with clear goals and KPIs

●	Content production (print, audio, video) and conception of media campaigns and planning, project management

Senior PR and Marketing Consultant

-Developing Representing international sport marketing agency Prime
Time Sport in Germany
- In charge of finding synergies between brands and a portfolio of international football stars (players from Manchester City FC) in orderto build successful commercial partnerships
-  Conception and realization of marketing campaigns for clients in the field of sports

Marketing and Sales Manager Player Image Rights Sales (freelancing)

- Sales of sponsorships for different platforms in the sports sector
(bundesliga.de, sport1.de, tennis, boxing, etc.)
- Market Analysis, participation in the development of new marketing ideas and business models, establishing new and supporting existing contacts
- Develop customized concepts for clients, drafting and negotiation of marketing offers, creating presentations
- Coordination of all workflows and manage relevant interfaces internal / external (processes, deadlines, agreements)
- lead in key department projects, developing relationships, evolving ways of working, and representing the company in key working groups
- Accounts: Turkish Airlines, Aeroflot, Samsung, Coca Cola

Senior Sales and Marketing Manager

Responsibility for media and public relations as well as marketing, external and internal communication at ARD
Sports Coordination

●	Press work and media relations at international major sports events, such as UEFA EURO, Olympics and others

Senior Manager Communications Sports and Media Rights

- Responsibility for Public Relations and Marketing of ARD Sports 
- Responsibility for the acquisition and management of media rights
- External and Internal Communications
- Organization of Press and Marketing Events
- Relationships towards program media and management of internal & external sources, first point of contact for media enquiries externally and internally
- Press work at major international sports events (UEFA Euro 2012,
Olympic Games London)

Senior Manager Communications and Marketingq

●	Responsibility for PR and communications for various projects in the fields of sports, culture, art, history or science

●	Communications lead for ARD at the 2010 Winter Olympics and responsible for sports communications

SELECTED RELEVANT BUSINESS ACTIVITIES
Public Relations   Marketing Strategy (B2C / B2B) Media Relations   Media Monitoring	Sponsoring

Project Management	Partnership Management This template was made by Stakeholder Management SlidesgoBranding Media

Manager Communications

- Responsibility for various PR and Marketing campaigns
- Responsibility for the communication process of the coverage of the Olympic Games 2010 in Vancouver and other program activities
- Responsibility for creating opportunities PR activations, storytelling, project management
- Conception and implementation of communication and marketing campaigns, organizing marketing events
- Development and maintenance of sports partnerships 

Senior Manager Communications and Marketing

Find out detailed information about André Hoffmann, PR & Marketing Expert in Markkleeberg, Sachsen

André Hoffmann: PR & Marketing Expert in Markkleeberg, Sachsen

André Hoffmann

University of Leipzig

University of Leipzig

State of St Petersburg