Andre Albert: Director, Sales and Marketing in Dana Point, CA

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We connect brands with our network of over 2 million dedicated action & adventure sports fans and enthusiasts through custom campaigns and strategies that immerse your business in our culture. We offer creative and strategic services designed to connect you with our niche audiences in an authentic environment through speaking their language and creating engaging content.

Freerider MX is the corner stone of Freestyle Motocross media globally. We have a strong digital focus for the brand and are working with the best riders, contributors and brands from around the world to keep the sport and industry strong. My role includes editing of the magazine including management of contributors and production, advertising management including working towards financial targets, Social Media Management and driving digital content.

My role within these magazines was to work with existing client accounts and to generate new clients in order to achieve advertising budgets for print and digital. I managed the magazine advertising, built advertising campaigns and schedules for clients and created marketing and advertising initiatives to attract advertisers to the magazine. As part of my Marketing Manager role for Freerider MX magazine, I also conceptualised and managed marketing events and created marketing campaigns/activities to grow readership, web traffic and the brand.

As Brand Manager of Rossi Board Company, a body board brand from South Africa, I head up all marketing, team management and also distribution for the brand in Australia including custom orders direct to the consumer.

My 4 years with Corporate Health Management was focussed on sales and marketing with stringent targets to achieve monthly, quarterly and annually. I managed strategic marketing campaigns through key periods of the year to ensure we generated the required sales to achieve these targets and implemented various systems and technologies to streamline the process.