Andrea Alvarez: in Huntington Beach, CA
Andrea Alvarez

Huntington Beach | United States
Skills
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Interests
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Work experience
iSaw Soccer Foundation for Professional Women
3 Month Contract - Marketing Director | 12/2019 - 02/2020
Digital campaign management
Graphic Designer
Social media strategy/schedule
Brand strategy
Website management
Photographer/Videographer
Video promo creation
Help manage player social media schedule
The First String Healthcare
Marketing Director | 04/2014 - 11/2019
Lead Generation and Referral Loyalty Programs Management (proven successful growth)
Strategy and Budget Analysis
Brand Strategy and Awareness
Website Design and Management
Digital Marketing Strategy and Management (proven successful growth across social networks)
Event planning & Conferences
Graphic Designer
Analytics (Google, Social)
Create the architecture and implementation of overall company growth strategies via Community building, Referral program, Increasing brand awareness
Work in conjunction with SEO specialist for strategy and implementation
NADAguides
Marketing & Public Relations Manager | 08/2009 - 10/2013
Advertising Operations: Maintain scheduling of new ad campaigns
Report Monthly Site Analytics via Google analytics
Graphic Designer
- Website: Mockups for developers, house ads, partner and OEM (i.e. Ford, Toyota, Lexus) ads, Site Tools functionality
- Direct mail pieces, Sales Executive Collateral, Trade show booth
- Email campaigns
- Office stationary
Manage PR operations
- Collaborate with PR firm for PR strategies, Press Release Ideas, Editing and Publishing
- Build and maintain relationships with auto manufacturers and marketing VPs
Manage Media Room
- Post all press releases, survey results
- Keep information current
- Respond to media inquiries
Manage Site Quick Polls and Surveys
- Execute Site surveys via Survey Monkey, monitor & report results
- Manage customer quick polls, post results on social platforms and within media room
Manage Company Social Media Marketing (Twitter, Facebook, Vimeo, YouTube)
Build and Maintain relationships with fleet companies and automotive manufacturers
- Maintain and schedule vehicles for test drives
- Photograph press vehicles
- Test drive and evaluate test vehicles
- Write test drive reviews for website
Trade Show Event Planning:
- Maintain printing and shipping schedules
- Execute all advertising and marketing opportunities
Manage team of copywriters for website content
Manage all print projects
Communication liason between CA and VA offices in executing and coordinating marketing and PR plans
Maintain product details on both Nadaguides.com and NADA.org
The Restaurant Business Inc
Marketing & Public Relations Manager | 07/2008 - 04/2009
Marketing and Public relations for 6 restaurant locations:
El Cholo, Irvine, La Habra, LA
Cafe Maiz, Mission Viejo
The Cannery, Newport Beach
The Cat and The Custard Cup, La Habra
Public Relations
- Write and distribute press releases
- Build and maintain relationships with local media for special events promotion
- Coordinate with local media television stations to obtain local TV coverage for events
- Project manage community service efforts
- Build brand with opening of new locations
- Build awareness for special promotions, community sponsored events
Graphic Design
- Design all marketing materials including: Menus, Tabletop flyers, Marketing flyers for specials events
- Help come up with promotions and events calendar for all 5 restaurants
- Manage Websites for all restaurants: design, layout, graphics, content
- Plan and Coordinate The Cannery Hot Stove events
- Design all collateral and manage guest list
Personal Assistant to Owner
- Reconciling of personal bank accounts
- Paying personal bills
- Planning personal and business travel
- Run personal errands
- Personal shopper