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Beauty // Wellness Entrepreneur + Enthusiast || Retail + Brand Strategist || CPG Sell in + Sell thru Expert || Fractional Head of Sales

An experienced, results-driven entrepreneur and business executive with over 15 years of experience in the beauty and wellness industry. Contributes significantly to the growth of business and the development of effective relationships with internal and external partners. Effectively manages multiple projects with high-quality results by juggling multiple tasks and setting priorities. Highly organized with an eye for detail and an innovative and effective problem-solving approach.

Responsible for developing and executing a retail strategy, driving innovation while focusing on customer experience and various touch points. Worked closely with internal teams to implement retail expansion strategy into newer markets to align with and exceed business goals. 
• Negotiated margin and terms with new retail accounts and managed both retailer and brand onboarding process
• Responsible for 360-degree marketing strategy across multiple retail channels for both domestic and international brands
• Established and improved data tracking tools to drive and analyze insights
• Increased productivity and profitability across retail channels; responsible for P&L 

Vice President of Retail

Accountable for the growth, management, and performance of business under the Dastmalchi portfolio of brands spanning from beauty, health/wellness, home, and audio across all retail, deal, and marketplace
channels. Create, develop and grow prospect pipeline to drive acquisition of new relationships and product offerings to exceed sales and revenue goals.

• Responsible for developing, outlining, and implementing the retail vision and strategy, as well as defining business plans to drive both top-line growth and bottom-line profitability across all
brands and sales channels.
• Manage product development, logistics and planning teams to meet product launch deadlines,
maintain inventory and open orders to guarantee accurate product distribution.
• Direct B2B account management teams by clearly defining and communicating retail branding,
pricing, promotional, and marketing strategies to ensure cohesion.
• Responsible for defining key product positioning attributes and translating in sales, go-to-market
and communications tools by partnering with the Product Development and Marketing teams.
• Evaluated COGS, developed and implemented profitable pricing models and policies across the company. Responsible for enforcing price changes to all retail and marketplace partners.
• Successfully increased SKU count at Target (and tripled door count), Free People, Anthropologie,
Urban Outfitters and CVS (private label); successfully opened new retail business at Nordstrom
Rack and Macy's.

DIRECTOR OF RETAIL SALES & OPERATIONS

Maintained and expanded relationships with a portfolio of prestige brand clients, retail partners, and all
strategically important partners. Responsible for managing all aspects of client relationship and help to resolve functional conflicts through consultation with inter-departmental roles. Frontline representation of the entire range of company services to assigned clients, while leading the planning cycle and ensuring
needs, expectations, retailer and account-specific objectives, sales goals, and KPI's are met by the
company.

• Assured continual account satisfaction through maximum responsiveness, superior service levels,
and personalized customer care. 100% client retention rate with minimum 4.3x ROI.
• Performed independent research, analysis, and development strategies to maximize revenue
within accounts, the territory or industry to identify sales trends and forecasts, anomalies, risks
and opportunities for improvement with suggested recommendations to both internal staff and external clients.
• Created budgets and event profiles for branded events and identified opportunities and strategies
for further expansion of services within current client base, as well as identifying potential new
business.
• Responsible for managing gross profit for direct team; average operating gross margin of 60.1%.
• Championed improvement and maintained collaborative and effective relationships cross-
departmentally. Helped to create and fostered a trusting and engaging environment, focused on
increasing corporate and field employee retention.

ACCOUNT DIRECTOR

Managed call center and supported district sales consultants through the use of accounting software.
Assisted Human Resources Manager in drafting and implementing company policy and procedure, as well
as coordinating and conducting new hire training and orientation.
• Ensured a culture of accountability, integrity, and respect throughout the entire organization.
Developed and maintained a program for sound employee relations to motivate staff with integrity
and ethics.
• Developed and implemented customer service training programs for talent within the team to promote departmental career-pathing via performance management, coaching, and leading by
example. Provided leadership, guidance, and feedback on individual performance using side-by-
side coaching, call monitoring and customer feedback.
• Resolved customer complaints and answered customers' questions regarding policies and
procedures in an expeditious and tactful manner. Exercised sound judgement to identify and escalate issues that may have a potential impact on organizational resources.
• Managed and implemented manufacturer rewards programs for six brands as an increased
incentive to achieve monthly and quarterly sales goals.
• Analyzed daily performance indicators (i.e. availability) and communicate with employees,
encouraging awareness and performance improvement. Managed various performance and productivity objectives through the use of call management systems, scheduling software, payroll
adherence, and other systems.

CUSTOMER SERVICE MANAGER

Find out detailed information about Andrea Marshall, Beauty // Wellness Entrepreneur + Enthusiast || Retail + Brand Strategist || CPG Sell in + Sell thru Expert || Fractional Head of Sales in Costa Mesa, California

Andrea Marshall: Beauty // Wellness Entrepreneur + Enthusiast || Retail + Brand Strategist || CPG Sell in + Sell thru Expert || Fractional Head of Sales in Costa Mesa, California