Andrew Carlson: Graphic Designer in Roseville, IL

Collaborated in the design process by offering multiple solutions in conceptual models, layout, theme and typography. Created branding and marketing materials that adhered to established brand standards. Maintained brand identity across multiple brands. Generated concepts and followed through to production. Partnered with Category and Marketing Managers to design new POS materials and provide creative assets for specific brands. • Designed multitude of projects from billboards to e-blasts, web ads, magazine ads, print collateral, signage, apparel, brochures, web assets, POP displays, special projects and more. • Directed successful product launches and campaigns, utilizing metadata and visual models.

Designed visual models meeting aesthetic and technical criteria. Fostered highly collaborative, communicative culture on all visual projects with new and existing clients. Produced creative solutions for multiple areas in pre- and post-launch stages of new business campaigns. • Oversaw creation and production, including designing wood working projects and other specialized and "one-off" items. • Revitalized client products through development and launch of promotional strategies and collateral design pieces. • Supervised Website analysis and design, working with clients to identify necessary business and creative objectives, navigation and usability requirements, testing and client acceptance. • Finalized projects for fine art pieces, with visualization techniques, improving brand management and social media presence. • Managed deliverables and maintained efficient workflow, making certain products were in alignment with clients' creative strategy and marketing objectives. IL 02/2014- 02/2016 Liaised with all aspects of graphics production and planning to oversee quality control, scheduling, and final image and print production, and preparation of final products. Utilized Adobe Photoshop for error free color correction, retouching, compositing, masking and clipping paths for images and all aspects of standardized image production. • Improved archival assets to company photo directory, inserting metadata for navigating search filters and upgrading electronic indexing.

Leveraged extensive knowledge of photography and videography in operating cameras for promotional photo shoots, and documentary military projects. Oversaw all aspects of post-production, from editing pictures and using software to manipulate final picture to resizing/cropping pictures and editing footage. Trained new members of the team, designing onboarding curricular to optimize productivity. Researched current and emerging art and graphic design technologies. Performed advanced computer processing of images for assignments. Shot photographs in controlled and remote environments. • Promoted and Awarded multiple times in the United States Marine Corps to the rank of Sergeant with multiple service awards. of 2