Andrew Motter: Co-founder in Heber City, UT
Andrew Motter
Co-founder
Heber City | United States
Skills
No information
Interests
No information
Industries
No information
Work experience
Washymask.com
Co-founder | 10/2020 - Current
(Bombas socks of medical grade certified, machine washable face masks)
lawnly.com
Co-founder | 04/2015 - 08/2019
(marketplace technology company for on-demand lawn care service)
- Grew Lawnly from a single page email form MVP into a multi-
service platform with over $100k in revenue across 380+ paying
customers and 170+ lawn care providers all on bootstrap funding
while holding a full time job
- Integrated lean philosophies into all aspects of the business
from marketing to UX validation to service expansion testing and product development
- Lifetime business metrics: CAC = $8.95 | LTV = $49.02 | CR = 2.2%
- Exited through the sale of Lawnly and all associated assets in 2019
backcountry.com
Marketing Product Manager | 10/2016 - 07/2017
(largest online retailer of outdoor, camping and sporting goods)
- Championed A/B testing within the organization through the creation
of a unified test bulletin board (Trello) and educational training manuals
for new hires
- Improved stakeholder visibility for a key customer segment through
tracking tag enhancements and the construction of custom
dashboards within Adobe Analytics (Omniture)
- Tested a back-in-stock email alert feature within a single sprint
cycle capable of generating over 56k warm email leads/year
- Implemented a conversion optimization test during a 16 day sale
cycle that generated $1.6M in incremental revenue lift over control
- Developed a Chrome extension that when activated blocked internal
IPs from showing Google Ads saving the company over $20k/month in erroneous ad spend
revunit.com
Product Manager | 08/2015 - 01/2016
(product design and build agency)
- Grew client retainer for a Fortune 500 company by over 400% year
over year
- Aligned interests between end users, internal agency stakeholders
and external division leaders across multiple strategic verticals into a
single, cohesive product vision and roadmap
- Lowered feature bloat and user adoption risk by encouraging an
iterative, agile focused design/build/learn feedback loop with a
subset of real world users before deploying company wide to thousands of retail locations
- Built an applet that was portable to all of the client's existing
mobile applications that enabled user feedback to be collected at scale