Andrew Sarnecki: Creative Director + Graphic & Apparel Designer in Hermosa Beach, California
Andrew Sarnecki
Creative Director + Graphic & Apparel Designer
Hermosa Beach | US
Interests
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Industries
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Work experience
South Bay Design Lab
Creative Consultant + Freelance Design | 01/2022 - Current
South Bay Design Lab is a creative studio I founded providing services ranging from art direction and brand strategy to apparel and graphic design. For more info visit www.southbaydesignlab.com.
HippyTree
Consultant & Contract Designer | 01/2022 - Current
- HippyTree is a surf & climbing apparel brand I founded in 2004. I led the brand from a startup garage operation to an established apparel business with $5 million in annual revenue. Over a span of 15+ years HippyTree grew to 25 team members comprised of employees and sales reps. All design, marketing, customer service, warehousing and shipping was managed in-house at a headquarters in Torrance, CA. HippyTree was carried in over 500 retail stores across 12 countries and sold online at hippytree.com.
- Transitioned to a part-time consulting role when HippyTree restructured after the COVID-19 Pandemic. I currently help facilitate private label and SMU projects along with managing brand licensing.
HippyTree
President, Creative + Design Director | 10/2010 - 12/2021
- As President, directed brand strategy, identified business opportunities, oversaw day-to-day operations, reviewed budgets and made staffing decisions.
- Creative Director responsibilities included designing the cohesive look and feel of the brand for all web, print and digital marketing collateral in addition to managing the creative team.
- As Design Director, led the design team and defined product direction for all apparel and accessories, managed designers, approved tech packs, oversaw fittings and line presentations to sales team.
HippyTree
Founder | 12/2004 - 09/2010
- Side hustle turned startup company operated out of a garage in Hermosa Beach, CA.
- Focused on product design, creative direction and marketing while building a wholesale customer base.
Body Glove International
Art Director | 12/2004 - 04/2007
- Managed and led a team of product and graphic designers.
- Directed seasonal product line development for wetsuits, accessories and apparel.
- Conceptualized and designed ad campaigns, wholesale catalogs, print collateral and marketing assets.
- Oversaw product shoots with sponsored athletes and brand ambassadors.
Freelance
Commercial & Editorial Photographer | 12/2000 - 04/2007
In the early 2000s I shot a lot of surf, outdoor lifestyle and adventure photography for a variety of brands and publications. I’ve had my work published in Surfer and Surfing Magazine, Transworld Surf, Monster Children, Surfline, Rock & Ice, Climbing Magazine and Men's Journal among others. My passion for photography led me to shooting numerous adventures, ad campaigns and product photography during my time at HippyTree.
Body Glove International
Graphic + Product Designer | 01/2001 - 11/2004
- Graphic and product design responsibilities ranged from designing catalogs, hangtags, retail displays and print ads to creating tech packs for wetsuits, wakeboarding vests, water sports accessories and apparel.
Burke/Triolo Agency
Photo + Production Assistant | 06/2000 - 11/2000
Burke/Triolo was a commercial photography studio and stock photography agency specializing in product photography. As a photo and production assistant I gained insight into the world of commercial photography. Learned how to setup and operate studio lighting for photo shoots in addition to formatting and retouching digital images.
Ammirati Puris Lintas (Ad Agency)
Graphic Designer | 03/1999 - 07/1999
Design internship while studying abroad at the University of New South Wales in Australia. At the time APL was one of the largest ad agencies in Sydney with regional offices around the world. Gained firsthand experience working alongside art directors, copy writers, commercial photographers and designers.