Andrew Stark: Marketing Manager in Mission Viejo, CA

Big Air is being established as the premier Trampoline Park Franchise in the US and beyond. • Manage and advise ten nationwide franchisee locations ensuring proper marketing practices meet corporate guidelines to drive and deliver ROI. • Create quarterly marketing plans, strategy & asset packs including brand and promotional calendars, programs and new product introductions and present to entire franchise system. • In charge of two marketing departments and execution of all marketing responsibilities for two corporate locations in Orange County. • Lead monthly Marketing calls with franchise system to assist with implementation and optimization. • Built and launched a brand-new, mobile optimized, multi-site architectured website that increased e-commerce sales by 30% in the first quarter after launch. • Project management in development, use and optimization of franchise system marketing programs including email marketing, social media, SEO/SEM, asset creation and deployment.

Money360 is a nationwide, commercial real estate direct lender. • Design and oversee all aspects of the digital marketing department including our marketing database, email campaigns, display advertising campaigns and social media platforms. • Managed SEO/SEM (Google Adwords & Analytics). • Prepare accurate reports on our marketing campaign’s overall performance. • Manage events program with nationwide sponsorship of 50+ CRE conferences annually. • Programs/Skills: Adobe Creative Suite, Microsoft Office Programs, Email Marketing Programs, Website Editing Programs, SEO, Online Ad Buying, Event Management.

Ran the Marketing Department managing the complete scope of campaigns implemented to hit objectives and key results. The company owned two brands and I handled all day to day aspects of the online presence for these brands including social media, email marketing, website/ecommerce management, product management, SEM/SEO & graphic design. I created content/copywriting for each platform, developed brand oriented strategy and managed paid advertising with the intent to open customer dialogue, viewership and sales. Programs I’m proficient in using: Adobe Creative Suite, Microsoft Programs, Magento, Wordpress, Mailchimp, CRM(Quickbase), Google/Amazon/Facebook Backends I’ve included other selected general marketing accomplishments below: • CLIENT MANAGEMENT - Managed our largest client, Costco Wholesale, through marketing scheduling, budgeting and sales strategy that resulted in a sales increase from $10 million to $14 million in fiscal 2017 • ACCOUNT MANAGEMENT - Managed a $3 million nationwide marketing budget that included traditional print & digital media and implemented increased mobile initiatives • ONLINE MARKETING - Managed SEM/SEO/PPC (Google, Facebook, YouTube, Amazon) • WEBSITES & SOCIAL MEDIA - In charge of backends and content creation for company websites & built and managed company social media networks building brand awareness • CONTENT CREATION - Produced and released two commercials through a top video production company resulting in a 30% increase in web traffic and sales over one quarter