Global Digital Marketing Manager

Digital & Media

Unlocking the potential of the people around me by using my creativity to think differently and teach what
I've learned through the process.


FUNCTIONAL EXPERTISE
•   Branding and Brand Management	•   Analytics and Data Analysis
•   Content Creation	•   Relationship Building
•   Research & Strategy Development	•   Budget Management
•   Digital Marketing Campaign Strategy	•   Mentorship

Lead the global digital marketing strategy, which includes search marketing (SEO/SEM) and YouTube
advertising, for Kingston and HyperX and develop a central solution to run search and performance
media centrally to build awareness, consideration, and purchase of products in local markets.
• Manage a $8 million-dollar global budget for Paid Search and a $150,000 budget for SEO
• Increased direct sales revenue by 600% year over year, (348% increase with Organic Search, 6,940% increase with Paid Search) by removing the status quo that the company could only sell
through channel (Amazon, Best Buy, etc.) without confidence to become a DTC brand.
• Increased direct revenue on Black Friday by 1,230.05% YoY 2020 vs. 2019 with 63% coming from Search and a 730% increase on Cyber Monday with 67% of revenue coming from Search (Most of the emphasis on Black Friday and Cyber Monday went to the channel in previous years.).
•   Manage content marketing that includes a blog that reaches 900,000 pageviews a month

Impart strategic and tactical planning, coordinating and executing various paid search campaigns and all
aspects of SEO, including research, implementation, and analytics/reporting, to enhance and understand
organic search visibility and search engine marketing campaign results for Kingston and HyperX branded
products for global markets.

Global Digital Marketing Analyst

Spearhead the search engine optimization initiatives by creating quality indexable content for product
pages, brand pages, meta data (meta descriptions and titles) and other aspects for improved SEO and site performance for leading specialty retailers in the action sports industry.
• Increased search engine visibility by introducing a way to track keyword performance and optimize on-
page ranking factors with Moz.
• Reduced bounce rate by 30%, year over year, by making sure pages were optimized for appropriate
keywords, so that each searcher received a relevant result for their query.
• Increased the number of transactions by 2% and revenue, by 18.47%, year over year, with engaging
and persuasive content (prior to my arrival revenue was -15.37% year over year).

eCommerce / SEO Copywriter

Increased organic traffic from search engines by increasing website speed and implementing SEO on-
page optimization best practices for boutique chocolate company.
• Optimized site pages and blog posts for better short and long keywords, which increased number of sessions by 137%.
• Increased number of page views by 216% by optimizing blog SEO and installing WordPress for the company's content management system.
• Reduced bounce rate percentage by -20% by implementing best practices to decrease website load
times.

Search Engine Optimization Consultant

Find out detailed information about Andrew Williams, Global Digital Marketing Manager in Huntington Beach, CA

Andrew Williams: Global Digital Marketing Manager in Huntington Beach, CA

Andrew Williams

University of California

University of California, Irvine, The Paul Merage School of Business